PPC (Pay Per Click) advertising costs money … sometimes a lot of money. And while most affiliate marketers find it a necessity to invest in PPC advertising, they often forget that spending the time to perform proper SEO (Search Engine Optimization) will produce free traffic.

So if SEO produces free traffic, then it must be more valuable than PPC for affiliate marketers.

And that’s not all. In addition to driving free traffic, SEO also drives traffic that’s more likely to convert. Why? There are two reasons.

Get More Traffic with SEO!

First, it’s because that most of us look at organic search results first when we search for products or information.

According to an eye-tracking study done by Stuntdble.com , organic or natural results get at least 75% of searchers attention!

And we all know the way to climb to the top of search engine results pages). It’s good … no, excellent SEO.

Get Better Converting Traffic with SEO!

Second, it’s because SEO drives traffic that’s more likely to actually buy what you’re selling. There is some evidence that when people find your site through natural search the conversions are higher.

When users click through to your site from natural results, they seem to have more confidence in your company.

That’s because the search engines believe your site has more valuable information for the searcher and thus lists it higher in natural search results. And the search engine’s confidence in the value of your site is caused by SEO!

As we get closer to the launch of SEO Classroom, we’re going to continue to provide valuable SEO information for Internet marketers. Stay tuned!