Your purpose for writing an article is to promote your site, service, or product. Unfortunately, in most cases, this really can’t be done in the article content, as it turns the article into more of a sales letter and less of an informative article. Save the promotion for the author’s resource box.

If you don’t know what an author’s resource box is, it’s simply a block of text used to provide information about the author. It’s included at the bottom of the article when it’s distributed, and it remains with the article when others reprint it.

Again, this is your opportunity for a bit of promotion, but it can’t be blaring promotion. Overall, the author’s resource box should state who the author of the article is, give a little information concerning their background — particularly what makes them an authority on the topic discussed in the article, and a link to the author’s website for more information on this topic.

It’s always great to promote the website in the author’s resource box, but promoting a specific topic is not always ideal, as your article may appeal to a market that seeks many different related products or services.

Overall, the author’s resource box should be no more than one paragraph in length, and many article directories will have a set number of characters that they will accept for the author’s resource box as well.