As you’ve surely heard, Google has announced that its users are going to start seeing brand-new tweets, blog items, news articles and social networking updates in results for “certain topical searches.”

The operative words here are “for certain topical searches.” Real time results (feed boxes) do not appear for all topics.
For example: if you type “Tiger Woods” or “Global Warming” into the search box, a “real time feed box” is displayed in your results. But if you type “dog training” or “save relationship” into the search box, you don’t get a “real time feed box” in your results.
The real time search feature will manifest as a feed box in the middle of the search results page displayed in response to a user’s search. In this box new search topic related Twitter Tweets, FaceBook posts, website updates, RSS feeds, blog posts, forum posts, posts to discussion groups, etc appear in real time as the box scrolls up.
So, does this mean that Google’s new real time search feature will allow affiliate marketers to reach potential customers in real time?
So far, the answer is a resounding “maybe.”
On the other side of the search engine pond, Bing continues to explore how to rank the relevancy of social media posts such as Twitter tweets.
Inventor Spot reports that Bing is striving to understand how to get that right. A spokesperson for Bing said, “Instead of relying only on the number of followers, there are many variables that go into understanding how ‘credible’ a particular Twitter poster is, such as how often his/her tweets are being retweeted, and how many of his/her shared links are shared by others and post velocity.”
The relevancy standards that Bing is applying to Twitter, will also be applied to FaceBook posts, blog posts, etc.
As an affiliate, this means that you continue to be aggressive about social media. Keep going with your social network advertising efforts (Twitter, FaceBook, etc.), continue posting to your blog, continue posting to forums and continue your RSS feeds, etc.
Will they show up in the Google real time feedbox or in Bing’s results? Maybe they will, maybe they won’t.
Regardless, they’ll be no LESS effective either way.

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