As an affiliate marketer, you’d love to be able to capture the name and email address of every single visitor to your website.

Of course, that isn’t possible. No matter how enticing your incentive is, 100% of your website visitors are not going to opt in to your list and supply you with their name and email address.

Until now, when a visitor surfed away without opting in, he was simply gone and you had no way in which to contact him with offers he might be interested in. That’s changed.

Google has implemented “Remarketing.”

According to Google, “Any AdWords advertiser can use remarketing to reach users as they’re browsing the web on sites within the Google Content Network.

Remarketing is a simple way to connect with users, based on their past interactions with your website.”

Here’s an oversimplified explanation of Remarketing:

1. You’ll have to set up a remarketing campaign using the new “Audiences” tab in AdWords.

2. You add a bit of code to a page on your website where you are marketing an offer (software, tickets to a game, vacation package, etc.).

3. The code will let you show relevant ads for discounts or bargains you are offering on that item to every visitor who has visited that page when they browse sites in the Google Content Network.

This remarketing code also lets you remarket to users who visited your YouTube brand channel or clicked your YouTube homepage advertisement.

Google explains remarketing in depth. Click here for more information about and complete instructions for implementation of Remarketing and Interest Based Advertising.