Over the coming months, we’ll be discussing Web 2.0 as the software � and the wider web-cultural phenomenon � matures.

Web 2.0 is, of course, many things to many people, but in general it revolves around taking the Internet to the next level. Creating software, services, and sites that replace or extend traditional alternatives.

Desktop software will, in some cases, give way to wholly web-based options. (Writely, AjaxWrite, OfficeLive, etc)

Social networks will expand, evolve, and be replaced with kinds not even yet forseen. (Flickr, MySpace, Yahoo! Answers, et al.)

Even TV and newspapers will continue to ‘evolve or die’ as online takes a larger percentage of the individual’s time.

Best of all, from the affiliate marketer’s perspective, Web 2.0 will get increasingly monetized. Techies aren’t the only creative innovators around, and where there’s eyeballs online money making opportunities are not far behind.

This is one case where more is more.