Wednesday, Feb 22, 2012
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Tips for Increasing the Life Span of Your Content

20448980.jpgThink about everything you’ve written. Could it be recycled? If you’re having trouble coming up with ideas, let’s look at a fictional example.

Suppose you love horses, so you have created an affiliate site that includes lots of informational articles about caring for your equine friend.

Let’s look at how your information might be recycled.

#1 – You write an article for your ezine called “It’s Cold Out There” about winter care of your horse.

#2 – You can now archive that article on your website for posterity, so it can help draw visitors and search engine spiders into your site. You have some inline affiliate links for the products you mention. Maybe you throw some AdSense ads on the side too.

#3 – Now you might use it as one article in a 10-article autoresponder series called Top 10 Tips for Happy Horses.

#4 - Submit it as an article for publication in a related print magazine or newspaper, which of course contains a bio at the end with a link back to your site. (Don’t forget about off-line ways to drive traffic to your site.)

#5 – Use it as a basis for a horsemanship class. (Teaching classes on subjects you are interested in and knowledgeable about can help position you as an expert, lending more credibility to your site.)

#6 - Create a handout for the class that people can take home for reference.

#7 – Distribute it to free article sites on the web with a “resource box” with her contact information so other site owners can use it as content for websites and ezines.

#8 – Use it as a free downloadable incentive for people to subscribe to an ezine or autoresponder course.

#9 – Use it as part of a chapter in a future book or infoproduct.

This one fictional article could have nine lives. So if you can come up with just one article, you are one step closer to becoming a recycler.

These examples also don’t even touch on other options such as teleseminars or content licensing, which can bring in even more traffic, opt-in subscribers, and of course, money.

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3 Comments

  1. Great information!

    Now I know what to do with all the articles in my blog.

    Thanks so much!!

  2. One article – 9 lives? It really sounds too good to be true. I understand where you are coming from and see how it could work. I am going to share this with some colleagues of mine; we were having a discussion on a matter similar to this … it will be beneficial to them as well as myself. Thanks.

  3. # 10 Make a video of the article using PowerPoint.