Should You Optimize for Different Search Engines?
The editorial staff has made an interesting post on the Affiliate Classroom Blog. The writer says, “With the different search engines available and the arrival of Microsoft’s new search engine Bing, a quick look at the SEO basics might not be a bad idea. Because each search engine judges your site with a different set of criteria, you should become familiar with what does and doesn’t make a difference.” Sounds like a good idea!

How Much Time People Really Spend with Ads
In an interesting post on the eMarketer website today, the writer says that just a number of clicks on an ad statistic does not provide a marketer with the whole picture. More information is required, and he goes on the explain how long a user “dwells” on an ad is information that marketer’s need.

Future of PPC Affiliate Marketing
On his Super Affiliate Mindset blog, Amit says that he “can tell you right now that PPC affiliate marketing is here to stay, however, you’ll need to change and adopt your strategy (and it’s more than just moving over to Yahoo and Bing). The savvy affiliates see what’s happening now as a HUGE opportunity to profit with a lot of the competition out of the way. (I can tell you that I’m VERY excited about it.)”

Twitter Is Becoming an Essential Affiliate Marketing Tool
Evelyn Grazini, posting on the Affiliate Classroom blog, says that she has kept busy with her Facebook friends, her Squidoo people, blog posts for a variety of blog topics, email, and other social networking activities. But, she says, that’s going to have to change “because many affiliate marketers are forgoing blog posts in favor of making Twitter Tweets.”

Struq Launched Dynamic Retargeting Platform
Laurie Sullivan, writing on the Media Post Publication site, announced; “Struq officially launched a real-time behavioral retargeting platform Thursday in the United Kingdom that customizes ads in real time as consumers click from one site to the next.” Wow! This platform is restricted to the UK for now, but there are discussions taking place now about a rollout date to launch the program in the U.S.