HAPPY HALLOWEEN!

IAB Takes Up Arms against the FTC’s Latest Endorsement Regulation Campaign
On the ReveNews website, Andrew Wee is blogging about the FTC’s latest ruling. Andrew says, “If the Federal Trade Commission had the intention to spark off a wave of sometimes worried, sometimes angry and often indignant blog posts and forum chatter with their “Final Guides Concerning the Use of Endorsements and Testimonials in Advertising”, they’ve certainly succeeded.” Read the rest of this post — you’ll want to know this.

Affiliate Links being Blocked by AVG AntiVirus
Linda Buquet, writing on the 5 Star Affiliates Blog says, “I was reading a couple of disturbing threads at ABestWeb over the weekend. Members there have discovered that AVG, the #1 free antivirus program, is totally blocking all Linkshare affiliate links and is also blocking CJ links on one of their domains. This is a very serious issue as we head into the busiest shopping season of the year.” It certainly IS a serious issue. Linda provides links to two threads in which the issue is being discussed. You should probably check this out.

Tips From A C2M Millionaire
Ruck has posted an article on the Convert 2 Media website about a publisher who is only 21 years old. Ruck says, “this publisher achieved $1,128,000.00+ change in the month of June. An incredible feat by any means but what is truly remarkable is that he’s only 21 years old and been in the business for a little over a year.” You’ll want to read the rest of this success story.

Banner Ad Turns 15, Earns Learner’s Permit
Do you think banner ads are as old as the Internet? Have you ever thought about it? Me neither! But Click Z reports, On this day in 1994, HotWired.com made Internet history by becoming the first online publisher to display a banner ad. The unit was 468 x 60 pixels and was purchased by either Volvo, MCI, Club Med, Zima, 1-800-Collect or AT&T, all of which reportedly bought ad space that fateful day. The AT&T version above asked/promised, “Have you ever clicked your mouse right here? You will.” Interesting read!

Bad Campaign Worse than None at All
During its analyst day presentations yesterday Carol Bartz (Yahoo! CEO) told financial analysts not to worry about the move, insisting it was just a matter of “running out of time.” Still, it does make you wonder what the big guys are up to. We might want to keep an eye on this one.