Over the last week there have been some interesting happenings in the world of affiliate marketing:

What Do the Rich Look Like Online?
According to comScore (quoted on eMarketer), “Over 50 million unique affluent Internet users—those with annual household incomes of at least $100,000—visited Websites in March, making up over one-quarter of the entire Internet population for the month.” Wow! It’s good to know there are still those with money to spend out there.

Banner Ads: Beyond the Click
This interesting article posted on eMarketer concerns banner ads. According to iProspect, “When Internet users were surveyed to find out what actions they took when viewing a display ad on an ad-supported Website, nearly one-third said they clicked on the ad.”

Online Retailers Bullish On Web Sales
Mike Sachoff, writing on the Internet Financial News website, says, “companies are optimistic about online operations with four out of five retailers say the Web is better suited than other channels to withstand the recession and one third say the downturn has helped them to capture greater market share.”

Twitter Proves Its Value for Small Business
Duane Kuroda, writing on Revenews, says that he has come to the conclusion that, “Twitter really is useful for businesses. If you have customers, products, or trade in your personal fame as a source of income, then social media can really be a leverage/broadcast point for your business.” He goes on to explain why and how.

Don’t Let Your Affiliate Network Hold You Back
An interesting post on the CPA Network website discusses how affiliate managers sometimes try to make an affiliate feel bad about jumping ship and going for a higher payout. We’re reminded that this is not about friendship; it’s a business. You always go for the money.