You’re an Idiot if You’re Not Split Testing
That’s what Derek posting on the Click Consultants website says. Derek goes on to explain the full impact of split testing for affiliate marketers.

The Kiss of Death: Not Knowing What Business You Are In
The editorial staff has an interesting new blog post on the Affiliate Classroom blog. The writer says, “Believe it or not, most people fail at online marketing because they don’t know what they want.” The post goes on to explain how to correct the problem.

Use Emotion and Tell A Story For Viral Success
Emotion sells product! Most of us KNOW that, but don’t apply that knowledge to our business. Jim Kukral has got an excellent example on his blog.

Overstock Terminates California Affiliates
States are looking to tax anything that’s not already taxed. It’s a short list. Advertising seems to be at the top of if.

Shawn Collins says on his blog, “The media is making the state advertising tax issue out to be all about Amazon, but there are many thousands of other affiliate programs out there that may well fire affiliates in proactive or reactive measures against the legislation. Yesterday, Overstock served walking papers to affiliates in California.”

New BT Principles May Not Go Far Enough To Stop Regulation
“BT” for those who are wondering, stands for “behavioral targeting” standards. Ms. Davis says, “a coalition of the major ad industry trade groups have issued new privacy principles for online behavioral advertising, or tracking people as they surf the Web and serving ads based on sites visited.” The principles were issued in response to the prospect of new regulations being issued by the powers-that-be.