Warning – California Online Sales Tax Proposed
There is a proposed bill to charge online sales tax in California and it appears to be modeled closely after the infamous New York “Amazon” tax.

Marketers Adapt as Social Networks Attract Older Users
Online marketers are forced to adapt as new research shows the average age demographic for Facebook and MySpace is 35-44.

Five Gaming Trends Marketers Need to Follow
One marketer suggest a top-10 list of gaming trends all marketers should follow over the next 12 months.

Online Ads: Even the Evangelists Turning Bearish
Interactive Advertising Bureau big wigs are predicting whole businesses dependent on online ads could go belly up.

The Powerful Potential of Permission-Based E-Mail
According to “Beyond the Click”, the majority of customers who receive e-mail from a company have a more positive image of that company.

Microsoft Wants To Be Less Hard: Unveils Initiatives To Reduce ‘Friction’ For Advertisers, Publishers
Microsoft unveiled initiatives to develop new versions of its online advertising systems for publishers and advertisers.

Ads in Google News Search May Tempt Media Lawsuits
Google announced last night it had begun serving ads on Google News results pages in the United States. Queries that now turn up AdWords paid listings include thermos, Kindle, marketing and many others.