A Search Tool Sifts Smarter
The Financial Times Group released its innovative semantic search tool, Newssift. More than just a business-oriented search engine, Newssift uses a specialized relevancy algorithm to return results based on meaning and context.

Why Blog Commenting is Good for SEO and Search Rankings
There are many ways to acquire more inbound links to your site, but the one this blogger found not only works well, but is enjoyable.

IAB Preps Anti-Regulatory Campaign
As part of what appears to be a lobbying effort aimed at heading off regulation, the Interactive Advertising Bureau has created a video featuring small publishers touting the value of advertising. The slick, seven-minute clip, “I am the Long Tail,” shows more than a dozen online publishers and editors talking about their ad-supported sites.

A Direct Marketing Revolution
The developers of many technologies boast their abilities to vastly improve (or at least change) the way affiliate marketers market online. But do any of them live up to the hype?

Ad Groups Ask FTC To Reconsider Proposed Testimonial Guidelines
A broad array of ad organizations are asking the Federal Trade Commission to hold off on new regulations that would affect marketing on blogs, online message boards and other forms of new media.

Google Starts Behavorial Ad Targeting
It was only a matter of time but Google has officially stepped into the realm of behavioral ad targeting. Google says the purpose behind this move is to make ads more interesting and relevant to users and “create value for everyone”.