The Week’s Top Affiliate Marketing News Stories (February 20, 2009)
Yahoo Shows Search Ads With Images and Video
Yahoo announced Thursday that is introducing a new type of search advertising that integrates images and video in paid listings.
Coupon Sites Grow at a Fast Clip
In a rough economy, frugal shoppers are turning to coupons. And according to comScore Media Metrix, coupon sites were the fastest-growing online category in November 2008.
Using Demographic and Trend Research Tools
It used to be somewhat hard to find good data for building and optimizing campaigns. Now there are so many tools out there it’s almost overwhelming. Some of the best tools are from search engines themselves.
New Pay-per-Call and Video Tracking at CJ – AMI Podcast
Commission Junction now accepts FLASH creative and short video creative with fully encoded publisher identifications or PIDs. This new functionality will open doors to affiliates and merchants who want to leverage the power of video to sell products and services.
Expanding Ads Come to the iPhone
PointRoll, the Gannet-owned firm has begun offering advertisers and agencies the ability to use its trademark expandable ads when targeting users of the device.
Proposed Toolbar Policy from Sharesale
ShareASale hosted a toolbar roundtable on February 3, 2009 and they’ve compiled the feedback and ideas into a proposed toolbar policy.
Top 500 Internet Retailers Report Big Gains in 2008
The Internet Retailer Top 500 Guide is still being compiled for 2009, but 30% of companies who have already shared their results for 2008 report big gains.
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