One of the best ways to sell a single complex affiliate product, a high-ticket item, or even your own affiliate upsell is to use a micro-site.

While a micro-site doesn’t have a lot of pages, and is based on a simple concept, it can be one of the most difficult sites to set up successfully.

Why?

Because you need a thorough knowledge of an excellent product, strong copy, and need to collect and present as much factual PROOF of what the product can do as you can.

So, if a micro-site is on your to-do list, take a look at these six tips that will make building and maintaining your micro-site easier.

First, when designing a micro-site, make sure your design is clean, professional and appropriate to a high-ticket product.

Second, every page should be carefully planned to provide the visitor with information, reassurance and proof.

Third, bolster the reputation of the product creator as well as the product itself. You can do this by adding testimonials or endorsements from people who have actually used the product to achieve results.

Fourth, your site should be rich with graphics that illustrate product results. The use of eye-catching graphics is one of the best ways to grab someone’s attention and is an element that will likely be noticed every time. People respond almost instinctively to graphics and pictures and you should use this to your advantage.

Fifth, make sure any audio or video doesn’t interfere with the copy, and that they don’t slow down the loading of your page. A user will lose interest almost instantaneously if the loading time is too slow.

And finally, notice the CONTENT. Many affiliates think you don’t need content for a micro-site, but that isn’t true. In many cases, the content supports the sales process. Take this opportunity to create a site full of substance and rich content to encourage users to learn everything they can about the product.

Once you give the above a try, compare the impact of your micro-site to a typical sales page and you will definitely tell the difference.

Bottom line: Excellent preparation, substantial proof that’s well presented, and a dedication to the product are what you need to make a micro-site work.