PPC (Pay Per Click) advertising is the greatest advertising bargain the world has ever seen! You’re charged ONLY for effective advertising. Unless a user clicks on your ad and visits your website, your ad is displayed free of charge.

And while PPC advertising is cost effective, it isn’t FREE. You still need to wring every drop of advertising advantage out of every advertising dollar you spend. Ad scheduling can help you do that!

What is Ad Scheduling?

“Ad scheduling” (also sometimes called “Daypart bidding”) is a PPC feature that is offered by both Google and Microsoft adCenter.  It’s a feature that gives you a lot of control over your advertising. You can schedule your ads to run on specific days and only during hours that you specify. You can also adjust your bid price according to days/hours.

How Can Ad Scheduling Save Me Money?

By looking at your stats carefully, you can determine not only what day of the week most of your sales occurred, but precisely what time of day those sales occurred. You can zero in on YOUR prime-time advertising.

When you know the days of the week and the time of each day when your advertising is the most effective, you can adjust your bids so that your site is getting maximum exposure during your “prime time.”

The opposite is also true. When you determine days of the week and the times of day when clicks almost never convert, you can turn down ad exposure on those days and/or during those hours.

How Do I Schedule My Ads?

Ad scheduling can put your advertising dollars to work when they are most likely to drive BUYING traffic to your website.

To find out more about ad scheduling and to find out how to implement it, visit Google’s Ad Scheduling page.