Posts Tagged ‘tone’
3 tips for getting the right tone for articles
Posted by krosenblatt in Affiliate Marketing Thursday, 29 July 2010 10:28 1 Comment
Article marketing is a great way to build your reputation, increase brand awareness and publicize your product. The backlinks and increased traffic to your site are also compelling reasons for you to work on your byline. And when you work with AffSphere, you also can increase your sales, as up to three affiliate links are permitted in the body of the article, and another two in the resource box.
Copywriting Tips for Blogs: Styling the Tone
Posted by krosenblatt in Affiliate Marketing, Copywriting Tuesday, 4 May 2010 12:00 3 Comments
Blog Business Style
Whether you started you blog for fun, for backlinks, for page hits or to post reviews, you need to consider how the blog is part of your brand.
If blogging were the same as writing professionally, then there would be no need for bloggers to call themselves, well, bloggers. They would just be writers.
But the tone and style with which one blogs is different than the tone and style of an article. Blogging is more casual.
But how do you incorporate casual with business?
Copywriting Tips for Articles: How to Set the Right Tone
Posted by krosenblatt in Affiliate Marketing, Article Marketing, Copywriting Thursday, 29 April 2010 15:00 2 Comments
Copywriting Tips for Articles: How to Set the Right Tone
Article marketing is a great way to build a reputation. When you publishing articles on directories, it furthers your brand awareness and publicizes your business.
The one-way backlinks and increased traffic to your site are also compelling reasons for you to work on your byline.
The point of article marketing is to reach out to a larger audience, introduce them to your products or services, and send them to check out your site. Successful articles can lead to successful sales.
Article marketing is a time-consuming strategy, and some people try to beat the clock by producing multiple copies of the same article and submitting them to every article directory, in a rush to get as much out there as possible.
And while we suggest producing 10 articles every two weeks to get started in article marketing, the way to get click-throughs is quality, not quantity.
If you send out 20 articles to the directories, but the pieces fall flat, all you’ve done is waste your time and effort.
In order to get readers to follow the link to your website, your article needs to have the right stuff. Anyone can bullet information, but if your article isn’t appealing, helpful, or understandable, why would readers want to see more of what you have to offer?
Copywriting Tips for Blogs: Learn to Strike the Right Tone
Posted by krosenblatt in Copywriting Monday, 26 April 2010 12:00 3 Comments
Strike the right tone
People expect blogs to be less formal than more official publications, but that doesn’t mean that you should be totally informal. Just as your blog style should reflect your brand, your tone needs to carry those notes as well.
Having a blog is a great way to share information and your opinion. To get repeat visitors and regular readers, your content needs to be fresh … and informational or entertaining. It also needs to be professional and show your expertise.
Creating posts can be time consuming and coming up with topics can be tough. But setting and sticking to a regular posting schedule is important. Blogs are a great way to promote products or services and draw a larger audience, but if you’re over-scheduled, your posts can reflect it. Spelling mistakes, broken links, run-on sentences and bad punctuation are not the right tone for any blog. That’s not informal, it’s unprofessional. While you have to polish and edit a post as you would any article you would submit, you don’t want to force a voice.
