Tuesday, May 21, 2013
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Posts Tagged ‘Advertising’

Here’s How to Get More From Article Marketing…

When we did a post on the benefits of niche social media sites, we talked about how industry-specific sites can actually be more useful than World Wide Web monsters like Digg or del.icio.us, because the audience is more select and made up of your target customers. Affiliate marketing article directory AffSphere is beneficial in a similar way. It’s article marketing directed at affiliate marketers for the purpose of boosting affiliate marketing business. You get the basic returns of article marketing – exposure, backlinks, traffic – plus the industry advantages, like including your affiliate links in the article, getting credits for advertising with each submission, and connecting with AdSense accounts.


Can Facebook Lower Ad Rates?

ComScore, a digital marketing research company, did an analysis of Cost-per-thousand-impressions, or CPMs, and found that social networking sites, are the main reason for the lower CPM ad prices. CPM pricing for social networking sites averaged at $0.56 cents, while on the wider web, an average of $2.43 was being charged. With the growing attention and traffic to social networking sites, advertisers can reach a wider audience at lower prices.


Social Proof – How Peer Pressure can Help You

Peer pressure gets a bad rap. How many after-school specials from the eighties and early nineties, were made to show us how ‘everyone else is doing it’ will lead to disaster and regret? Yet today, while there is still the occasional ‘very special episode’ of the newest teen TV dramas, peer pressure is used more than ever. Only now, it’s called ‘social proof.’


Google’s One-Stop Ad Shop

It’s been a big season for Google, what with the enhanced search results page, revised keyword search tool and new indexing system. But the developments just keep rolling out, and really, would we expect any less from the Internet’s biggest engine? In keeping with the focus on appearance, Google just announced the creation of the “Google Display Network.”


Apple vs. Google? What Affiliate Marketers Need to Know

The more connected mobile devices get, the more challenging using them seems to be. The problem with downsizing a computer to the size of a phone is that there’s not always enough room for everyone. At least that’s how Apple feels.

Steve Jobs, CEO of Apple, has, in the past, promised to allow Apple’s competitors space for applications and advertising on the iPhone and iPad. Only now it appears he’s changing the rules.