Squidoo is a free publishing platform for a single webpage called a ‘lens.’ That page can be a pitch for a product, a step-by-step how-to, or expound on your love of rubber duckies.

You can use Squidoo as you would an article directory, and publish articles on your products or services. Google is a big fan of the site, and Squidoo lenses have been popping up high in the search results page rankings.

Which means your lens can be a weighty backlink to your site, boosting your site’s ranking as you get more traffic!

It’s easy to get started with Squidoo, just go to www.squidoo.com, click on the “Sign Up” tab at the top right of the screen, then fill in the blanks. Take time to see what other lenses there are, so you can see the range of designs and topics you can use for your lens.

Keyword:Squidoo

Since a lens is a single page that is focused on a single topic, it will be most useful for you and your business if you select a topic that you already write about, sell about, or are an expert about.
And since your Squidoo page can drive traffic to your site, you should start with a lens on your primary keyword. Squidoo will ask for your main keyword as well as three related keywords, so your page can be found through search engines.

Building Your Lens

Here are some tips for preparing your lens:
1. Make sure your content is unique, useful and current.
2. Use keywords
3. Include photos and images.
4. Take advantage of user-generate content by including polls and voting modules.

Building Bio Backlinks

Squidoo has one more element that makes it similar to article directories, and that’s the My Bio box. This is where you should include information about yourself and your business, and include links. It’s like the resource box that accompanies articles, only with Squidoo you have more space and freedom with links

Start Squidoo-ing!

If you’ve selected keywords wisely, and created a informative and fun Squidoo lens then you’re off to a great start using Squidoo as a traffic source. Squidoo will list your lens on their homepage, so anyone who checks out Squidoo can check out what you have to say.
To draw more attention to your lens, you can also submit your lens to Digg and StumbleUpon. The more people that see your lens, and the more impressive it is, the more traffic will come to your site!