Read these six YouTube practices to staple into your brain the lessons you learned from Lurn’s YouTube tip sheet last week.

We at Lurn have used video marketing intensively over the past few years to build our company. Using video marketing, we have strengthened our partnerships, taught our students better, and attracted many customers.

You can now do the same by following these simple steps.

You will quickly develop your video marketing skill set by marketing on YouTube correctly. Then you may soon witness your profits and partnerships growing in ways you never expected.

Use the following practices to produce videos that will grow your following and your sales:

1. Track it.
Try out TubeMogul to publish your videos to several video directories for free as well as track links. As affiliate marketers, we track everything, so even if posting to video directories doesn’t take much of your time, this video submission service can help you track traffic.

2. Respond to questions on your post.
That’s what a real person does, at least for a while after posting a video. People who just post videos and don’t monitor and respond to comments are demonstrating to readers that they don’t have time for them or don’t care about the topic enough to participate in dialogue.

3. Be a giver.
A desire to provide value to your viewers should be the cornerstone of all of your marketing efforts. It’s particularly important in video marketing. That positive intent expresses itself in many ways, and visitors know quickly whether you are trying to help them or just trying to manipulate them.

4. Embed your videos on your website.
Videos are content, and you want as much content as possible on your site (usually). Videos hold visitors’ attention, which helps reduce your bounce rate and helps you get your full message across. Videos also help your site conversions, because in addition to words, you can communicate your message with narration, action, sound effects, graphics, and pictures.

5. Master the art of headline writing.
When viewers are skimming the videos, make sure yours stands out. Need a quick way to learn? Visit the magazine aisle and observe the style of cover headlines. That’s your clue to grabbing attention.

6. Pick the preview shot strategically.
In addition to the headline, viewers usually only have the single preview shot to make a decision to watch the video. Make that preview shot count by selecting a frame that triggers curiosity and reinforces the topic mentioned in the title.

Now go create an account on YouTube right now and post a video.

If you have any more video marketing strategies that others can benefit from, please post it in a comment below!