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Six NEW YouTube Practices to Grow Your Business

Posted by AC Editorial Team in Affiliate Marketing, Free Traffic, Tracking, Web 2.0 Marketing Tuesday, 13 October 2009 10:36 51 Comments

YouTube Tips
Read these six YouTube practices to staple into your brain the lessons you learned from Lurn’s YouTube tip sheet last week.

We at Lurn have used video marketing intensively over the past few years to build our company. Using video marketing, we have strengthened our partnerships, taught our students better, and attracted many customers.

You can now do the same by following these simple steps.

You will quickly develop your video marketing skill set by marketing on YouTube correctly. Then you may soon witness your profits and partnerships growing in ways you never expected.

Use the following practices to produce videos that will grow your following and your sales:

1. Track it.
Try out TubeMogul to publish your videos to several video directories for free as well as track links. As affiliate marketers, we track everything, so even if posting to video directories doesn’t take much of your time, this video submission service can help you track traffic.

2. Respond to questions on your post.
That’s what a real person does, at least for a while after posting a video. People who just post videos and don’t monitor and respond to comments are demonstrating to readers that they don’t have time for them or don’t care about the topic enough to participate in dialogue.

3. Be a giver.
A desire to provide value to your viewers should be the cornerstone of all of your marketing efforts. It’s particularly important in video marketing. That positive intent expresses itself in many ways, and visitors know quickly whether you are trying to help them or just trying to manipulate them.

4. Embed your videos on your website.
Videos are content, and you want as much content as possible on your site (usually). Videos hold visitors’ attention, which helps reduce your bounce rate and helps you get your full message across. Videos also help your site conversions, because in addition to words, you can communicate your message with narration, action, sound effects, graphics, and pictures.

5. Master the art of headline writing.
When viewers are skimming the videos, make sure yours stands out. Need a quick way to learn? Visit the magazine aisle and observe the style of cover headlines. That’s your clue to grabbing attention.

6. Pick the preview shot strategically.
In addition to the headline, viewers usually only have the single preview shot to make a decision to watch the video. Make that preview shot count by selecting a frame that triggers curiosity and reinforces the topic mentioned in the title.

Now go create an account on YouTube right now and post a video.

If you have any more video marketing strategies that others can benefit from, please post it in a comment below!

Share and Enjoy:
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This entry was posted on Tuesday, October 13th, 2009 at 10:36 am and is filed under Affiliate Marketing, Free Traffic, Tracking, Web 2.0 Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

51 Comments

  1. October 13, 2009 12:44 pm
    posted by Charlotte (using EFT for ADHD and ADD symptoms)

    Great tips!
    A tip: put your website in the description of the video, which shows to the right in Youtube, next to your photo/avatar. That way people can click easily and find your other stuff too.

    Keep going!

  2. October 13, 2009 1:00 pm
    posted by Ben

    Great stuff. Thanks for posting this!

  3. October 13, 2009 1:22 pm
    posted by Brett T. Smith

    Great YouTube tips guys!

    Take Care,
    ~Brett

  4. October 13, 2009 1:28 pm
    posted by Mary MacIntyre

    Love your tips! Keep a mind agile. Mary

  5. October 13, 2009 1:28 pm
    posted by Fernando Garza

    Wow, great stuff, thx for keep doing.
    Fernando Garza.

  6. October 13, 2009 1:31 pm
    posted by George Zissimopoulos

    Great tips , and to the point !

    Well done !

    George Zissimopoulos

  7. October 13, 2009 1:34 pm
    posted by Phil Henderson

    Excellent tips… Video is definitely an area that everyone should have in their marketing mix

    Thanks for sharing this

    Phil H

  8. October 13, 2009 1:35 pm
    posted by George

    Very interesting points

    thanks man

  9. October 13, 2009 1:38 pm
    posted by Andre Loibl

    … and don’t forget to put a link to your website at the start of your video description – you can do that in youtube! :-)

    Greetings,

    André

  10. October 13, 2009 1:40 pm
    posted by lawton chiles

    Don’t forget to put a live hyperlink back to your site, Facebook Fan page or Twitter link. Just go into your video description box and type http://YourSite.com and then a space. The write your description.

  11. October 13, 2009 1:51 pm
    posted by Bev West

    Great Tips. I have been trying to get mine to rank on Google.

  12. October 13, 2009 1:54 pm
    posted by Joseph Ting

    Great tips for Youtube and thanks Lawton for his tips too!
    Charlotte has a good point there as well.

    Thanks a lot for this post!

    - Joseph Ting

  13. October 13, 2009 2:05 pm
    posted by Thomas Richmond

    Hey fellas, love the six. Thanks for the info, hope all is good with you. talk soon! – Thomas

  14. October 13, 2009 2:07 pm
    posted by scott

    I thought nobody have the control of what preview shot, when it comes to hosting video on Youtube. But, I could be wrong. So, how it’s done ?

  15. October 13, 2009 2:11 pm
    posted by Fitness Daddy

    Thanks for sharing. Video is definitely the future.

  16. October 13, 2009 2:19 pm
    posted by David Henderson

    Tubemogul is a great free service but beware they hate “salesie” affiliate videos as it daamages their reputation and API status with the vid sites.

  17. October 13, 2009 2:35 pm
    posted by Esther Ossai

    Please it seems to say that am too busy for that tweeter when am settled i will have time for it. Thanks for the link.

  18. October 13, 2009 2:44 pm
    posted by Affiliate Classroom Blog » Blog Archive » Six NEW YouTube …

    [...] Read more here: Affiliate Classroom Blog » Blog Archive » Six NEW YouTube … [...]

  19. October 13, 2009 2:56 pm
    posted by ED

    Grrrrreat info. guys ,…as always PLEASE keep it coming ! !

    thanks….ED

  20. October 13, 2009 2:59 pm
    posted by sido

    thanks lawton!

  21. October 13, 2009 3:24 pm
    posted by LearnGuitarFastAndEasy.com

    Excellent advice. TubeMogul is great and if you can afford Traffic Geyser, that’s like being on rocket fuel! Great information guys!

    Jerry
    LearnGuitarFastAndEasy.com

    “Yes… You!”

  22. October 13, 2009 3:24 pm
    posted by Affiliate Classroom Blog » Blog Archive » Six NEW YouTube …

    [...] See original here: Affiliate Classroom Blog » Blog Archive » Six NEW YouTube … [...]

  23. October 13, 2009 3:28 pm
    posted by http://www.jobssearchengine.us

    Hi there
    Nice post and I wonder what kind of video can I create for promoting a jobs search engine,
    Suggestions ???

    Thanks

  24. October 13, 2009 3:28 pm
    posted by Affiliate Classroom Blog » Blog Archive » Six NEW YouTube …

    [...] Original post by AC Editorial Team [...]

  25. October 13, 2009 3:40 pm
    posted by Dean Esquire`

    Great tip, I will definitely use the information. TubeMogul is a great way to go to get more exposure for all of your videos.

  26. October 13, 2009 3:43 pm
    posted by Jan

    Good tips indeed. Not sure if you shared this one already, but another tip is this: you can add a note to your video. This means you can have you url display at the bottom or top of your video the whole the thing is playing. Also, you can having one note saying something like “get more info here =>>” and put that note in place where the “arrow” points at the url that you must have started your description with :0)

    Good luck!

    Jan

  27. October 13, 2009 3:45 pm
    posted by Gordon Powles

    Online Video is the way forward when it comes to Marketing online. Some good tips here to start to build good solid traffic back to your website. I am going to start to create more videos to help my business Grow. Thanks for the valuable content keep it coming. Thanks Gordon.

  28. October 13, 2009 3:45 pm
    posted by Ed Baker

    Anik,
    Just so you are aware, TubeMogul’s current policy is:
    “we do NOT allow Internet Marketing, MLM, or Affiliated Marketing content to be uploaded through TubeMogul. Our system was built for those who have content entertainment by nature”. Eugene Lee, TubeMogul staff 10/12/2009.

    Best regard,
    Ed Baker

  29. October 13, 2009 3:47 pm
    posted by Aly the Geordie Coach

    Hi Guys, great post, use of video to promote businesses online is an underused tool, it can be so effective but key is always creating a link back to your website/blog as more linkbacks can impact on your search enguine rankings.

    thanks, for the top tips.

    looking forward to more great stuff from you.

    best wishes

    Aly

  30. October 13, 2009 5:10 pm
    posted by Richard

    Thank you! Great suggestions!

  31. October 13, 2009 5:48 pm
    posted by charles savage-el

    Hi, i like the tip about tubemogul,can i pingoat to those video directories,or do i manualy add. Thanks for the tips re:hyperlinks to websites.

  32. October 13, 2009 5:56 pm
    posted by Make Money Not Excuses

    Thanks for the article. It was a great help. I have been marketing for a while and I picked up a couple of things I didn’t know before. Thanks for increasing my marketing IQ.

  33. October 13, 2009 6:09 pm
    posted by David

    Deffinately important stuff.
    Although I recently uploaded a video to youtube and they suspended the account for some reason. I got the feeling that they didn’t like youtube being used for marketing purposes. Has anyone else gotten this vibe before?
    Also I noticed that now if you put a link in the info section in youtube it is not clickable anymore unlike in the past.

  34. October 13, 2009 7:46 pm
    posted by Home Beer Brewing

    That is truly revolutionary information… thanks for the great tips!!!

  35. October 13, 2009 8:03 pm
    posted by JW Rhodes

    Hey Guys,

    Thanks very much for the push to “get if done”. I have been putting off making those additional videos to direct traffic to my website http://www.greatworkplan.com/jw, but fearful and slothful to be truthful, to get it done. Now that I have the knowledge of how & where to post my videos “on tubemogul, I will do so. By the way another source of great tips to get more traffic is Daegan Smith.

    In addition, I appreciate your willingness to give us free valuable information for NEWBIES like myself, Destined to Make it Big in NewworkMarketing.

    J.W. Rhodes
    http://www.prepaidlegal.com/hub/rhodes70

  36. October 13, 2009 8:39 pm
    posted by Peter Salisbury

    Great tips and easy to implement. Sometimes the obvious needs to be pointed out as it’s very easy to over complicate effective ideas by being too smart.
    Thanks
    Peter

  37. October 13, 2009 9:31 pm
    posted by Affiliate Classroom Blog » Blog Archive » Six NEW YouTube … « Blogging

    [...] See more here: Affiliate Classroom Blog » Blog Archive » Six NEW YouTube … [...]

  38. October 14, 2009 1:53 am
    posted by mypromovideos

    Great tips and i would be definitely using them to increase my video marketing empire

  39. October 14, 2009 10:21 am
    posted by Eric Fontaine

    Hi, I am the Marketing Director at HeySpread.
    Thanks for this good article.
    That is true, Tubemogul is a great service.

    But you should also have a look at HeySpread for Professional Video Analytics and Video Distribution � http://bit.ly/4Kxy9. Far cheaper, with exclusive features such as YouClone (copy/paste your YouTube videos to any other platform automatically and in one shot), powerful and user-friendly interface, REST API for an easy and fast white label integration.

  40. October 14, 2009 10:34 am
    posted by bluraymaven

    What a great find. I will use this tips definitely in future post.

  41. October 14, 2009 10:44 am
    posted by oklahoma

    Nice tips as always. I will check out TubeMogul tonite.

  42. October 14, 2009 2:55 pm
    posted by Double Your List

    We have used YouTube extensively to grow our list rapidly and are also using it strategically for our newest product launch.

    Jill

  43. October 15, 2009 3:29 am
    posted by Eunice

    Thanks this is great I will see what I can do.

    Eunice

  44. October 15, 2009 4:24 am
    posted by Hans Albert Quistorff, LMP Antalgic Posture Pain Specialist

    For the job finding site i visualize room mates one comes in complaining “I hit[]places with my resume today but I don’t think any of them are hiring.” The other replies ” I used [ ].com last night and when I came home [switch to screen shot] I had these places that are hiring to fallow up on tomorrow.” 1st replies “Let me get on line I want to use[ ].com also.

  45. October 15, 2009 4:35 pm
    posted by Polprav

    Hello from Russia!
    Can I quote a post in your blog with the link to you?

  46. October 16, 2009 6:01 pm
    posted by More Traffic

    Great tips, I have only made two youtube videos so far but even those have really gotten me much notice. Now with these 6 tips I can really ramp up the score! Thanks!

  47. October 16, 2009 6:14 pm
    posted by Leo S.

    Yes, that is what we all are looking for: valuable information…easy to use. Thanks you for the great tips! And that goes also for the many nice comments!!

    Leo S.

  48. October 16, 2009 8:24 pm
    posted by Mona

    Awesome Thanks for the great information. Just awesome!!God Bless

  49. October 19, 2009 9:28 am
    posted by Garry

    Awsome post as always.

    I can confirm the value of video to increase exposure.

    I posted my first video about a month ago and my traffic has increased dramatically.

    I only posted to youtube and metacafe but now find it on other video sites. My video has also made it onto the first page of google for some good keywords.

    I have also noticed through tracking that a lot of hits have been coming from these sites so definately due to video.

    Keep up the great work and thanks for helping the little guy!

    Garry
    http://www.homemadewindgeneratorplans.com

  50. November 2, 2009 9:49 pm
    posted by Polprav

    Hello from Russia!
    Can I quote a post “No teme” in your blog with the link to you?