Secret SEO Ranking Factors Unveiled Part 1
Posted by Kathy Jackson in Affiliate Marketing Thursday, 14 January 2010 13:34 16 Comments
It’s not easy to figure out what Google’s thinking. To help you get a better sense of how Google and other search engines decide to rank your affiliate marketing site, we’re launching a five-part series today.
We’ll cover the opinions of top SEO experts concerning the factors that make up the algorithm that search engines like Google use to determine their search engine rankings.
Here is a chart showing this year’s survey results:
Coming in at 73%, the most important SEO ranking factor, according to the survey was “Keyword Focused Anchor Text from External Links”. So optimizing your anchor text is your most important SEO strategy.
Anchor Text Optimization Strategy
Anchor text is the word or words that are hyperlinked to an external websites or to internal pages. Anchor text most often appears as blue and sometimes underlined words.
For SEO purposes it is far beyond just important that you use keywords/phrases in anchor text!
Here are examples of anchor text – (these are examples and none of these links are intended to work):
Read all about the best doghouses for cold climates
Read all about the best doghouses for cold climates:
http://www.information_doghouses_cold_climates.org/
You can also insert anchor text into natural text on your website.
Remember that it is very, very important that words you use as anchor text include your keywords!
In Part 2 of the SEO Rank Factors Unveiled Series, you’ll learn about the SEO importance of website fame.
i love your articles and this is why see the kind of article you have today. I am so excited learning new things hear sorry lurning right hahahahah
By the way thanks for sharing this info.
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Wow This Is Powerful Info. Worth Paying For Even Thanks Andrew H.
My hat goes off to the few who voted for the “Traffic – CTR data” and the “Social graph metrics” because they have the right idea.
Google is using more and more of what we call the Social Algo in rankings. Things only real people can produce as positive indicators that shows Google a piece of content is basically voted on by Google users.
[...] Secret SEO Ranking Factors Unveiled Part 1… [...]
[...] This is the second in the 5-Part Series, “SEO Ranking Factors Unveiled.” If you missed Part 1you can read it here. [...]
[...] is the third in the 5-Part Series, “SEO Ranking Factors Unveiled.” If you missed Part 1, you can read it here. If you missed Part 2, you can read it [...]
Hi I have a quick question if I may,will commenting on a dofollow site with an anchor text just like I did here work? or Does Google actually evaluate them differently? Thanks
Hey thanks for the neat wheel survey summary …now that is something I have never seen before. External linking is something that is definitely important in googles eyes…..and I am glad you will be getting deeper into it in the next few blog sessions
Nice to see it broken down this way. Sometimes we tend to focus too much on on-page keywords and not enough on incoming links.
And besides age, which we can’t control, what is the best way to raise our sites authority and trust?
I will use this information for sure, so much things changeing so quickly in SEO
I don’t know where you got your “73% for the most important SEO ranking factor. All I see on the pie chart graph is 20.26% for anchor text of external links . Trust and authority of the website appears to be the most important factor at 23.87%. The only thing remotely related to the number 73 appears to be the number of SEOs polled being 72.
[...] is the fourth in the 5-Part Series, “SEO Ranking Factors Unveiled.” If you missed Part 1you can read it here. If you missed Part 2, you can read it here. If you missed Part 3, you can read it [...]
Another great post. This comes just in time as I am trying to make my site SEO ready.
Thanks,
Dave
Thank again guys, you always over deliver with valuable content that people can use immediately!
Great post!
Just wanted to add that what Google thinks is not a big secret, there is a Google Webmasters Channel on You Tube, watch it, lots of myths are unveiled.