Now Google has themselves PROVEN that they are watching you, learning from you, getting to know YOU better than maybe even you know yourself! Recently, Google has filed for a patent that has them ranking search results based on “user profiles” – meaning they will know what “you” like and base their results on that:

“Such profiles are created by Google and gathered from previous queries, web navigation behavior via tracked links and possibly sites visited which serve Google ads, computers with Google Applications installed such as Desktop Search, Google Wi-fi Connection or Sidebar, and personal information which Google identifies which may be �implicitly or explicitly provided by the user.� (Quote from article in SearchEngineJournal – link at the end of the post).

As a brother to the “page rank” this new form of ranking may take the name of “profile rank.”

The article gets pretty detailed and technical – for more reading, have a look…