The most important thing to know about link juice and authority sites is what they are:

Link Juice: The power of the page your backlink is from. The more weight, higher the quality, or higher PageRank of the page linking to you, the more ‘juice’ or power/weight is transferred to your page and site.

Authority Site: A website that is seen as trustworthy and influential by search engines, usually by the public as well.

Now here’s how the two relate to you:

While link juice issues make up a small percentage of backlink problems, authority site links create more trouble. But considering both involve the quality of the site responsible for your backlink; we thought we’d link the two together. Especially as authority sites often have considerable link juice, so a backlink from one could solve both problems.

Go to the Authorities

So as you search for more sites to request backlinks from, you want to make sure some of those sites are juiced up and authority sites.

You probably already know of the authority sites in your niche, but if you don’t, they’re easy to find. Just query the top keywords in your niche on Google or Bing and the lead site, the one that keeps popping up highest in the search results, is usually an authority site.

This is also a good way to find the sites in your niche with the most link juice. So make a note of the sites that rank highest in the search results, because those are the sites you want linking to your site.

Make your case

Now it can seem intimidating to try and link to an authority site. Authority sites are the go-to sites in your niche, and sometimes their influence spills over into the wider World Wide Web.

Most authority sites are constantly uploading fresh content; it’s one of the elements that makes them an authority. So offering to provide content can be a good way to get on the webmaster’s radar.

When you reach out to the authority site’s webmaster you will need to make a compelling case as to why the site should link to yours.
Make sure everything is spelled correctly, and the email sounds professional! A poorly written email could get you rejected before you’ve had a chance to perform.

Make sure your site is tight before you request a backlink. Your content needs to be clean and your links need to work. After all, you are inviting someone you want to do business with to check out your site, so you want to make sure you are ready to impress them.

You also need to be sure you know the authority site really well. If you are offering to provide content, suggest where it could be used. Does the site rely on article marketing? Facebook or Twitter? Try and come up with a unique way you can help them out. That way, it can seem like a backlink from the site will be the least they could do.

Don’t Give Up

And remember, if at first you don’t succeed, try, try, again. While you shouldn’t email the webmaster on a weekly basis asking why he wouldn’t give you a link, if you don’t get a backlink, asking why (politely and professionally of course) is a good idea.

If they suggest any changes, and you decide to make those adjustments to your site, you can let them know when your site is revamped. You can also reach out again after you’ve added a section, launched a new product, and published a new series of reviews or started an email newsletter.

Just make sure your diligence doesn’t get mistaken for irritation, so keep any repeat requests to a few times a year, rather than a few times a month. Being persistent, but professional, is a good way to show commitment and dedication.

Now go get juiced up!