You might have noticed that Google’s results page looks a bit different. There’s a new way to navigate the search results. There’s an options panel on the left-hand side of the page that enables you to sort the search results by information type: news results, blogs, shopping, images or books related to your query.
The change is really about customizing search results. Google keeps perfecting their search to provide the most relevant information for their users. The tweaks to the design are to clear up the search engine results page (SERP) so it’s more streamlined.
The sponsored-links on the right-hand of the page, have also changed a bit. They’re closer now to the main body of the search results, and the look of the ads is similar to the natural search results.
So what does this all mean for you? We’ll explain after the jump!
Google has listened to their users – both the search audience and the advertisers – and has taken heed. The movement of the right-hand ads closer to the center search results is great – searchers who once ignored or missed the advertisements can’t help but see the options now.
The left-hand panel allows the user to refine his or her search, which can be really useful for you, the Internet marketer.
Think about it; if you have a blog associated with your exercise site, instead of your latest entry on Reebok shoes competing with every page Google finds on the query, if the user specifies ‘blogs’ – which she might do if she’s looking for reviews – your blog has a better chance of a better page rank.
Now here’s a screenshot of the results page sorted by the ‘Blogs’ category:
You can see that the pages that show up in the results are much more diverse, there’s even a blogspot blog by a Malaysian dancer (the SashaBashir link).
The results are the same with videos, images, and shopping results – every category listed in the panel. Now if you use multiple types of content on your site, your site has multiple opportunities to rank higher on Google’s SERP!