The other day we reported that video on cell phones is gaining popularity. (Hardly news, we admit.) eMarketer has released additional data that supports our view that this channel is going to be increasingly important to affiliate marketers.

Once dismissed as “too small” for anything but text, the small screen is growing as a source of premium video service revenue… and the ads that often accompany them. eMarketer found that six of 44.5 million users pay for premium video services and watch them on their mobile.

A large percentage of technology and Internet users are away from the computer for much of the day. Traveling sales personnel, conference attendees, executives on business trips, and others. They use their cell phones for email, (local or regular) search, and (more and more) for making purchases.

As you adapt to the changes in technology and consumer habits, don’t overlook an opportunity to follow them with your message. Others are.

Audio and video podcasts both will make their way into this medium before long, along with text. New tools allow advertisers to easily make voice and video recordings, and make them available to subscribers.

Increase your income by expanding your focus to include the consumer on the go, not just the one sitting in front of a monitor.