The three most important things in the real estate market (according to the real estate gurus) are location, location and location.

According to internet marketing gurus, the three most important things for a profitable website are content, content and content. But new content doesn’t grow on trees.

If you have more than one web site, finding the time to write your own content is nearly impossible - even for a full time internet marketer. Still, we know we need content, lots of it, and on a very regular basis.

So, the question is, how do we come up with content that is new, original and doesn’t cost us an arm and leg or take hours of our valuable time? The answer is PLR material.

The biggest problem is that not all PLR material is created equal. You should always choose the PLR content you will use carefully.

Good PLR content will include a lot of facts, as well as be grammatically correct (written in good English). If it doesn’t meet those two criteria, you need to keep looking. Once you find good PLR content, though, the rest is really a piece of cake.

Customize PLR to Avoid Duplication

The first, and most important thing to do is to change the title. This isn’t really optional because it’s the first thing your visitors will see, as well as the Search Engines.  No one will read something they have seen a million times before, and you could get a duplicate content penalty from Google!

It has been said that the Search Engines look more thoroughly at the first three paragraphs, so make sure those are completely different.  Also make sure the last paragraph is substantially revised.

Many people just write, and forget all about their Keywords.  After you’ve finished re-writing the content, make sure your main keyword is in the title, as well as in the first sentence,  and at least twice in the first paragraph.

This may all sound a little complicated, but this kind of rewriting takes only a fraction of the time that writing new material takes and it is far less expensive than hiring a ghost writer to write for you.

Find good PLR materials and then rewrite them sufficiently to make them your own and you’ll be surprised at how easy it is to keep up with adding content to your web sites.