As a writer for Affiliate Classroom, sometimes I get to do those dreaded “other duties as assigned” that you see at the end of most job descriptions. And, I wasn’t too thrilled when I was asked to test some new software.

But I decided to be a trooper and give it a try.

The software was developed by IntelliResponse and has the power to dynamically optimize the return you receive from your AdWords advertising. Hence the name “Dynamic ROI Optimizer.”

AdWords gurus will tell you that when you’re advertising in AdWords, you need to use hundreds of keywords in order to get any results. And, you need to sort all of these keywords into the proper “Campaigns,” and then separate all the keywords into various “Ad Groups.”

After that’s all done, you have a LOT of groups to track, and the keywords can go on for pages and pages. This becomes a problem because it takes a lot of time to click through those pages twice a day (or more), and see what keywords are performing, and whether you have been outbid since the last time you checked in.

Well, it’s not a problem anymore with the Dynamic ROI Optimizer.

This software makes managing even the largest Adwords account quite fun – in fact, you don’t have to manage it at all!

You just automatically import your keywords (no manual re-entry) and then tell the software how much you want to make. You can set it for Pofit Otimization, or to optimize CPA, Profit Margin, or ROI.

Then, the software AUTOMATICALLY raises or lowers your bids to make sure your goals are met.

You don’t have to constantly check in – though you will probably want to at first because it will teach you what you have been doing wrong, if you watch its actions.

Anyway, that’s only one thing the software can do. And, I know some people are paying accountants big money to do this management for them. But now they don’t have to, it can all be done with just a few clicks.

The software has another valuable feature. It will track visitors through your site so you can see EXACTLY – at what step of your process, your visitors either purchase from you, or go elsewhere.

In my test, I found out that a lot of people were signing up for my free newsletter, but very few of them were taking advantage of the ebook offer on the Thank You page (you DO have a offer on your Thank You page, don’t you?). So, I re-wrote this page to make sure people at least moved on to the sales letter for the book.

I could go on and on with my review, but I’ll stop by saying that I’ve never used a software product that was so easy to set up, and gave me such powerful information and profits. You can take a look at a report and screen shots here:

Check it out, and see what you think!