Every affiliate marketer worth her salt knows that users are much more likely (in fact, 80 percent more likely) to click on links in natural search returns than they are to click on the links in the PPC (Pay Per Click) advertisements that appear across the top and down the right side of search result pages.

The fact that clicks on links in natural search results are FREE makes it twice as important for you to get the best possible SEO placement for your affiliate website.

Obviously, the objective of all your SEO (Search Engine Optimization) endeavors is to get links to your website to display higher in natural search results for your target keyword/keyphrase queries.

You want to search engine optimize to the max!

Here are three suggestions to get the most out of your optimization efforts:

Know Your Audience!

This is the basis of all successful SEO strategies. You need to always be certain that you’re speaking the same language your potential customers speak.

Your audience uses certain words and phrases when they communicate on the Internet. Those are the same words and phrases they type into search engine search boxes. Those are the words and phrases you need to use in your advertisements.

The language of the Internet is fluid. It changes quickly. Terms and phrases that were “hot” yesterday are dead and gone today.

Title Everything!

To get your social networking profile, your article or your press release to rank you need to title them. And remember that while “snappy and cute” are good title attributes, they’re not anywhere near as important as keywords in titles.

Keywords in the title are the first thing search engines look for when determining which results are the most relevant to a user search.

Seize Every Opportunity to SEO!

Just because you think an SEO tactic won’t work for you doesn’t mean you shouldn’t use it. People will always surprise you.

For example, you might think that making a video for your business and publishing it on all the social networking websites won’t work for you. Maybe it won’t… but maybe it WILL. Every SEO effort has the potential for helping a potential customer find your website.

And one thing’s for sure: links that point to your website through a variety of different sources does work.

Never miss a single SEO opportunity!

• NOTE: Even though Lurn, Inc. receives compensation for products and services promoted in our blog posts, we always give our honest opinions, findings, beliefs, or experiences about those products and services.