Who knew that Google would be the good guy for once?

The company just released a site optimization tool, which they refer to as the “third leg” – This is an analogy to a stool that has three legs – Google’s legs being AdWords, Google Analytics, and now the Website Optimizer.

The closest thing site owners have had to this in the past is very expensive enterprise software platforms (I’m sure those guys are not happy).

The Optimizer is free to AdWords customers. It lets users test different aspects of website content until the highest possible conversions are reached. Users can test separate landing page headlines, product features and/or images to see what works the best.

This means that the idea of a static site may become a thing of the past. Now, webmasters will be able to continually change and improve their sites, with immediate information on whether that change had a positive or negative impact on visitors and sales.

For those who love analyzing, this is a great new tool. For the rest of us, it might take some time to become a user. However, the Google Analytics tool has proved to be very easy to use, so if this turns out to be a quick, easy test of site changes, it will definitely be time well spent.