Saturday, Feb 11, 2012
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Google is my Article Marketing Muse

I admit that coming up with brand new exciting ways to write an article in a niche you’ve already written about dozens of times is hard – that’s why I don’t do it.

That doesn’t make any sense of course, so what on earth do I mean?

I just mean that in popular niches, and in less popular ones too, you are going to be hard pressed to find NEW unused ideas to write about. Everything has been said before.

And even if every single little idea hasn’t been used already, if you are waiting around for these new unique brilliant ideas to appear, you are just wasting a lot of time.

When it comes to acne, which I myself write about, there isn’t much that hasn’t been said. It’s like the cover of Cosmo Magazine and sex tips. Every month in the grocery checkout line the cover makes some bold ridiculous claim about NEW sex tips that you’ve NEVER HEARD BEFORE.

These tips are of course not new! They have just been mixed up, rewritten, and recreated into content that is only mildly recognizable as something that’s been said before.

This is exactly the same tactic that I use for article marketing in the acne niche, and you too can use it in your own niche. Here’s how you do it:

Look for things that have already been said. They don’t have to be groundbreaking ideas, and they don’t even have to be your own ideas.

Try doing a Google search for your topic, or a quick search in Ezine Articles. Pick out some articles you like but think could use some work when it comes to writing or explanation and spruce them up yourself.

You could also pick out a few articles that you think are awful, and write your own counter articles disagreeing with what has already been said.

You could even choose a few articles that you like and think are well written, but add a few important details that you think have been left out.

If you can make each of these tactics work a few times each, you’ve got yourself 10, maybe even 15 new articles! I use the term “new” loosely here of course :)

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4 Comments

  1. How many times have the same old notes on a piano or keyboard been played? How much new music is created each year?

  2. Great viewpoint, Sarah!

    > Take something old and make it new again
    > Borrow ideas when you run out of your own
    > Spruce up something that’s stale
    > Debate an issue
    > Don’t waste time waiting for brilliant ideas

    Thanks for this fantastic post,

    ~Melanie Kissell

  3. [...] Sarah Holland suggests using Google and Ezine Articles as a source for “new” article material. [Affiliate Classroom] [...]

  4. I still don’t feel the affects on the web… real life – 100% affected