In Internet marketing, it can feel like every new development means another site to profile, link to and include on the morning’s blog roll, tweet list or bookmark index. Google feels your pain. So they’ve created the Google Display Network to house all their updates and new tools related to their advertising.
The Google Display Network is an umbrella that covers every site that displays Google ads, from the company-owned YouTube, Blogger and Gmail to the more than 1,000,000 websites that exhibit Google ads.
Over the past year, Google has been working hard on creating new advertising opportunities for their AdWords, AdSense and DoubleClick AdExchange users, as well as adding new features and tools to their content network advertising. Now they’ve reorganized and sorted everything so you will be able to direct your ad placement from just one site, instead of going to multiple sites to set up ads.
You’ll notices changes to the AdWords interface that will enable you to select more sites to bid for ad space on, more ad format options, and targeting technology.
Google will be making the adjustment over the coming weeks, but to see more of what’s to come you can check out the Google Display Network website, at www.google.com/adwords/displaynetwork/.
The Google Display Network includes their mobile ads, which has recently found itself on the wrong side of Apple. While the marketing and advertising world waits to see what the next move is in Apple vs. Google: The Mobile War, one thing is for sure, it looks like Google’s summer is just getting started!