This is the third and last of our “Emotions that Drive Affiliate Marketing Sales” three part series. If you missed it, you can read part one here, and read part two here.

There really isn’t any doubt that emotions are the strongest buy-or don’t-buy motivators. Those enormous multinational companies spend billions of dollars every year trying to get inside their customer’s heads and manipulate their customers’ emotions in order to sell products.

As an affiliate marketer, you too need to appeal to your customers’ emotions to sell products. You’ve already found out (in part one) how to relieve your customers’ anxiety and how to relieve your customers confusion (in part two).

But even if you successfully relieve your customers’ anxiety and confusion, there’s still one more customer emotional problem that you must address. And that is ….

Customer Alienation

Back in the 1980’s and early ‘90’s, “Cheers” was a situation comedy aired on NBC. You’ve probably seen it in reruns. The theme song for “Cheers” was “Where everybody knows your name”. This song should be the guide for every affiliate marketer who builds a website.

“Sometimes you want to go
Where everybody knows your name,
and they’re always glad you came.
You wanna be where you can see,
our troubles are all the same
You wanna be where everybody knows
Your name.”

A website visitor can feel alienated if

• She doesn’t know what the words on a website mean
• If she senses that a website is really for people who are not “like” her
• If she feels that she is being “talked down to”

The Solution – Make Your Website A Place Where Visitors Are Welcome!

We all know when we’re somewhere we belong and are welcome. And we also know when we’ve stumbled into a place we don’t belong and aren’t welcome.

What can you do to make your potential buyers feel welcome?
While you might not be able to know every customer’s name, there are some things that you can do to make website visitors feel welcome and “at home”.

Customer alienation is really issues related to identity, tribalism, self-esteem, and belonging. You can make your website visitors feel comfortable and welcome if you…….

• Make the editorial “tone” parallel your visitors’ values and beliefs

• Use images of people who are of the same age/ethnicity/social status, etc. as your visitors

• Use color schemes that appeal to your customer base

• Use terms in your copy that your customers use themselves

• Use the language of your customer base in button text and calls-to-action

• Personalize product information
This ends the three part “Emotions that Drive Affiliate Marketing Sales” series.

Remember that selling is not about simply providing website visitors with information. Selling is about addressing your visitor’s emotional concerns!

To sell successfully, your website must make your visitors feel safe, confident, and welcome so that they will become paying customers!

• NOTE: Even though Lurn, Inc. receives compensation for products and services promoted in our blog posts, we always give our honest opinions, findings, beliefs, or experiences about those products and services.