Email marketing: either you love it, or you hate it! How many times have you heard someone say, “The money is in the list”? If you’re new to the email marketing process, or just want to make sure you’re taking the right steps with an email campaign read this month’s issue of Affiliate Classroom Magazine.

Mark Thompson walks you through “The Do’s and Don’ts of Email Marketing” in the cover story to save you from making dangerous mistakes with your campaign. Email marketing is hard work, but following the guidelines presented in this article can help you to succeed in any campaign.

It IS true – the cornerstone of most email campaigns is the newsletter, and that’s why David Long will show you “How to Write a Hot, Hot, HOT Newsletter.” He’ll focus on best practices for preparing this important component, from the content and appearance of every issue to testing your list’s responses.

Then Evelyn Grazini confirms the fact that the average customer has to be exposed to a message seven times before he/she makes a purchase. And for that reason, it’s critical that your email delivery system work without a single glitch. “Optimizing Your Opt-In Process” touches on the importance of both the autoresponder and the double opt-in approach, so you can minimize the number of emails you send to your list before making that first sale.

You need to pay special attention to this issue if you want to keep your subscribers happy. Before you start your first email campaign, or send your next newsletter, read this issue of Affiliate Classroom magazine.

The “opt-in” cost is absolutely zero; not even your email address is required. Just go here to download your free PDF copy.