Category: Weekly eNewsletter
The Week’s Top Affiliate Marketing News Stories (May 1, 2009)
Posted by Kathy Jackson in Affiliate Marketing, Affiliate Programs, SEO, Weekly eNewsletter Friday, 1 May 2009 10:17 1 Comment
Online Coupons Gaining Popularity
Coupons are making a big comeback. A recent survey of more than 4,500 women 18 years or older found that nearly 70% of them would print and redeem an online coupon for a product they planned to purchase.
Six Ways To Improve The Usefulness Of Your Web Pages
Google’s main objective is to make money…all of it they can. In order to make money, Google needs to provide useful information in answer to queries. That means that YOU need to give searchers what they are looking for so that your ads will be displayed.
Barnes & Noble Sticks Its Nose Deeper into Audio Books
Books have always been a big seller on the Internet. Now Barnes & Noble is taking things to the next level, as they rev up to go deeper into the world of mobile commerce and digital content. The sale of hardcopy books has been declining, so Barnes & Noble is counting on greater distribution of digital content to give its sagging web sales a boost.
30 Days to Better SEO
Court says that it’s a lot easier to learn about SEO than it is to actually implement SEO. He’s right, and in this post he announces that he’ll be doing a post each day for the next 30 days that walks us through 30 different SEO techniques.
Common Problems Faced by a Startup
Startups are always boogers. Roy takes a look at some of the problems that almost all startups run into, such as finding funding and people. He says you don’t have to go through the whole trial and error scenario.
The Week’s Top Affiliate Marketing News Stories (April 17, 2009)
Posted by Tennyson_Rog in Affiliate Marketing, Affiliate Programs, Blog Marketing, Weekly eNewsletter Friday, 17 April 2009 09:29 4 Comments
Connecticut Affiliates – Immediate Action Needed
SB806 is now ready to move to debate into the Senate, and then the House. The Senate convenes on Tuesday, April 14, and this sales tax bill could be debated as early as Tuesday.
Bloggers Be Warned: FTC May Monitor What You Say
As part of its review of its advertising guidelines, the FTC is proposing that word-of-mouth marketers and bloggers, as well as people on social-media sites such as Facebook, be held liable for any false statements they make about a product they’re promoting, along with the product’s marketer.
LinkShare Now Integrates with GoDaddy eCommerce Merchants
A new move by LinkShare may attract more merchants to get involved in affiliate marketing and open up some new niches for affiliates.
Average Search CPC Data by Category for March 2009
Take a quick look at the average CPC statistics for February and March 2009.
Marketers Mull Value of Twitter Search Ads
Rumors abound about a potential search deal between Twitter and Google, Microsoft, or possibly Yahoo. But as deal and acquisition gossip proliferates, some are considering the potential value of such deals from a marketing standpoint.
New Chart: Majority of Marketers Believe No Experience Is Needed to be a Social Media Expert
According to an article posted on MarketingSherpa.com, two-thirds of marketers who work for organizations that have not used any form of social media marketing or PR consider themselves “knowledgeable.” Their overconfidence in unproven ability can doom social media initiatives to failure.
The Week’s Top Affiliate Marketing News Stories (April 10, 2009)
Posted by Tennyson_Rog in Affiliate Marketing, Blog Marketing, Web 2.0 Marketing, Weekly eNewsletter Friday, 10 April 2009 10:06 2 Comments
Texas Shield Law Won’t Protect Bloggers
A shield law for journalists has advanced in Texas, but the measure appears to exclude many bloggers and other citizen journalists.
Change to Amazon Associates Program
Amazon is not allowing any more direct linking of PPC traffic to their products. However, if you build your own landing page or website, which is not a direct link from PPC to their site, they will still pay referral fees.
California and Maryland – Important Sales Tax Updates
Maryland is trying to railroad an affiliate sales tax bill, and it could be approved as early as today or tomorrow. Meanwhile, California affiliates are still in the fight to kill AB 178.
Google/Twitter Marriage Would Be Joyous Occasion For Marketers
Reports surfaced last week that Google and Twitter were in late-stage talks to tie the knot. The search engine buying the social media microblogging site could be good news for marketers.
Affiliates Fight the Power as More States Initiate Advertising Tax Bills
In addition to the Maryland and California affiliate bills that are plaguing and burdening affiliates, many affiliates across the country also find themselves in a fight against advertising taxes.
The Week’s Top Affiliate Marketing News Stories (April 3, 2009)
Posted by Tennyson_Rog in Affiliate Marketing, Affiliate Programs, Weekly eNewsletter Friday, 3 April 2009 10:53 3 Comments
News Media: The Definition Just Keeps Getting Broader
As the definition of the word “press” expands, many people on the Internet, whether they have official press badges or not, are likely having a conversation about your company. And it’s in your best interest to participate in that conversation.
Commission Junction Trademark Infringement Webinar – Brand Hijacking
A new CJ webinar looks at how typosquatters thwart your marketing efforts and what you can do to protect your site.
Google Says Goodbye to AdSense Video Units
Google says its discontinuation of its AdSense video units feature is just a case of pulling the plug on a poor performer.
Advertising Placements by Industry, January 2008 and January 2009
A comparison of display ads between January 2008 and January 2009 shows a 31.6 percent decrease in the number of impressions.
Study: Online Coupon Cutting Gains Favor
The use of the Internet as a source for coupons has soared and the advantage of Internet coupons over their paper counterparts is that advertisers can more finely target their offers — whether through content, geographic or even behavioral targeting.
RMI Creates Service to Track Competitors’ Online Marketing
Response Mine Interactive has launched Outsights, an intelligence service that analyzes and measures the online activity of client competitors. RMI can now create reports for clients about what their competitors are doing in the interactive marketing space.
The Week’s Top Affiliate Marketing News Stories (March 27, 2009)
Posted by Tennyson_Rog in Affiliate Marketing, Web 2.0 Marketing, Weekly eNewsletter Friday, 27 March 2009 18:55 2 Comments
Connecticut Bill Passes Initial Test in Joint Finance Committee
The Connecticut Joint Finance Committee overwhelmingly passes a bill similar to the bill enforcing New York’s Amazon Tax.
Firms Seek Profit in Twitter’s Chatter
Other companies are trying to profit from Twitter’s popularity by experimenting with business models that incorporate parts of the free messaging service.
California Affiliates – Join the Fight Against Bad Legislation
Check out this post for details on what you can do in protest to the California bill threatening to alter the affiliate marketing industry.
The Behavioral Targeting Stimulus Plan
An online marketing company expands to offer a unique online data cooperative of shopping and purchase data that is the underpinning of certain behavioral segments.
Give Consumers Choice: Ads vs. No Ads
The rise of TiVos and other digital recording devices as well as online video snacking have forced broadcasters to change their business models, yet “their replacements…are not necessarily ready for primetime.”
