Category: Copywriting
Copywriting Tips for Blogs: Styling the Tone
Posted by krosenblatt in Affiliate Marketing, Copywriting Tuesday, 4 May 2010 12:00 3 Comments
Blog Business Style
Whether you started you blog for fun, for backlinks, for page hits or to post reviews, you need to consider how the blog is part of your brand.
If blogging were the same as writing professionally, then there would be no need for bloggers to call themselves, well, bloggers. They would just be writers.
But the tone and style with which one blogs is different than the tone and style of an article. Blogging is more casual.
But how do you incorporate casual with business?
Copywriting Tips for Blogs: Using User-Generated Content
Posted by krosenblatt in Affiliate Marketing, Copywriting Monday, 3 May 2010 14:00 2 Comments
Generating User-Generated Content
Blogs are a great way to get your voice out there and share your opinion. However, if you’re an Internet Marketer or an affiliate, you know blogs are also useful for branding and providing information about products and services.
Constantly updating your site can be hard, and having a blog is a good way to refresh content without reworking all your pages. But posting everyday can be difficult too; sometimes you just don’t seem to have much to say.
Planning is important, and writing posts in advance can help so you have a surplus when writer’s block strikes. But this is also when user-generated content can come in handy.
Copywriting Tips for Articles: How to Set the Right Tone
Posted by krosenblatt in Affiliate Marketing, Article Marketing, Copywriting Thursday, 29 April 2010 15:00 2 Comments
Copywriting Tips for Articles: How to Set the Right Tone
Article marketing is a great way to build a reputation. When you publishing articles on directories, it furthers your brand awareness and publicizes your business.
The one-way backlinks and increased traffic to your site are also compelling reasons for you to work on your byline.
The point of article marketing is to reach out to a larger audience, introduce them to your products or services, and send them to check out your site. Successful articles can lead to successful sales.
Article marketing is a time-consuming strategy, and some people try to beat the clock by producing multiple copies of the same article and submitting them to every article directory, in a rush to get as much out there as possible.
And while we suggest producing 10 articles every two weeks to get started in article marketing, the way to get click-throughs is quality, not quantity.
If you send out 20 articles to the directories, but the pieces fall flat, all you’ve done is waste your time and effort.
In order to get readers to follow the link to your website, your article needs to have the right stuff. Anyone can bullet information, but if your article isn’t appealing, helpful, or understandable, why would readers want to see more of what you have to offer?
Copywriting Tips for Blogs: Three Ways to Tackle Topics and Keep Your Blog Fresh
Posted by krosenblatt in Copywriting Tuesday, 27 April 2010 15:00 No Comments
Blogs are a great way to add fresh content to your site. They can help you connect better with your site users and potential customers. Even though the tone may be more casual, your blog is an opportunity to show off your business and your brand.
In addition to helping you speak to your customers in an informal way, your blog will also improve your ranking on search engine results pages. Whenever new content appears on your site, the search engines will send spiders to “read” your posts.
But having a blog means posting. Regularly.
That can be trying at times. Coming up with topics to write about can be challenging. After all, even national press outlets have slow news days.
Lucky for you we have a few suggestions about what to do about the eternal search for topics.
Copywriting Tips for Blogs: Learn to Strike the Right Tone
Posted by krosenblatt in Copywriting Monday, 26 April 2010 12:00 3 Comments
Strike the right tone
People expect blogs to be less formal than more official publications, but that doesn’t mean that you should be totally informal. Just as your blog style should reflect your brand, your tone needs to carry those notes as well.
Having a blog is a great way to share information and your opinion. To get repeat visitors and regular readers, your content needs to be fresh … and informational or entertaining. It also needs to be professional and show your expertise.
Creating posts can be time consuming and coming up with topics can be tough. But setting and sticking to a regular posting schedule is important. Blogs are a great way to promote products or services and draw a larger audience, but if you’re over-scheduled, your posts can reflect it. Spelling mistakes, broken links, run-on sentences and bad punctuation are not the right tone for any blog. That’s not informal, it’s unprofessional. While you have to polish and edit a post as you would any article you would submit, you don’t want to force a voice.
