Category: Web 2.0 Marketing
And the Winner is….
Posted by krosenblatt in Web 2.0 Marketing Tuesday, 31 August 2010 12:00 No Comments
The winner is…the marketer who uses contests, polls, and trivia as promotions!
If you’ve been looking for a way to draw visitors back to your site, to get users engaged and to build or strengthen a community of customers, you’ve got to try a contest. Set up a poll to capture votes, have users submit photos, questions, or stories, or you can hinge the contest on niche-related trivia. Contests are a great way to build interest, excitement and connect with your audience.
Pick Your Customer Engagement Style
Posted by krosenblatt in Web 2.0 Marketing Monday, 16 August 2010 12:31 No Comments
Getting engaged isn’t just about marriage anymore. You’ve heard us talk about engaging customers and users time and time again. We’ve mostly talked about consistency, being polite, prompt, and of course, how important it is in general. This time we’re talking about branding.
How to Keep Track of Twitter
Posted by krosenblatt in Web 2.0 Marketing Tuesday, 3 August 2010 12:30 No Comments
There are a lot of ways to connect with customers now. Social media has become the closest thing an online marketer or business owner can get to a face-to-face interaction. So it’s important to take those connections seriously and make sure you’re catching all comments and answering all questions. But like we said first, there a lot of ways to connect and it’s easy for a tweet to get lost in the status updates, emails, gchats, instant messages and blog comments. But now there’s help.
How to Market with Mahara
Posted by krosenblatt in Web 2.0 Marketing Monday, 2 August 2010 12:30 1 Comment
Today’s the day that Ning switches over to paid models, so if you’re looking to replace Ning, you might want to check out Mahara. Mahara is a company out of New Zealand that offers an open source ePortfolio platform. An ePortfolio is like the paper-based portfolio, a compilation of work or information, but accessible and shareable online. And there’s more….
Ning’s New Model
Posted by krosenblatt in Web 2.0 Marketing Tuesday, 20 July 2010 12:30 2 Comments
Starting today, Ning, the online social network-building platform, is changing their business model. Three new products are launching that will replace the current products, and the company is now charging a monthly fee for their services.
