Many years ago, before Google was important (can you remember back that far?), it was thought that the more keywords you had on a page, the better your search engine ranking would be.

That’s not the case anymore.

Because search engines can not check every page of a site, and developers get tired of spammers hiding keywords in the background (or in tiny print, or any other Black Hat way they could use to get rated high), keyword density became less important.

Keyword “positioning”, however, is very important.

Keyword positioning is placing the keywords in the title tags and header tags, as well as making sure they are related to your website’s main theme or niche. This is now far more important than how many keywords you have on the entire page.

Many of the website builder software on the market today know about this new rule. They usually design the software so you will have a way to check your positioning (or the program will tell you what it is). Here are some general guidelines to follow when you are building your pages:

• Your main keyword phrase should appear at least once in the page title or in the website title.

• The keyword should appear at least once in your page description.