Category: Keyword Research
IMEye – Backwards Adsense Keyword Research
The very first tip caught my eye.
#1 – Say you wanted to build an Adsense empire…
Immediately my head though “oh great, more adsense blah blah” – however, this was different.
1. Find keywords that pay very high.
2. Build a long list of keywords around it.
3. Build a site around those keywords…
Guess what? It seems THIS way is dead. But, I just got a great idea from Tim and Steve that does it all backwards…
Steven and Tim have found a way to help you out even if you have NO idea what niche to pick.
They are proposing you do keyword research THIS way:
1. Input some criteria into this software (such as):
- Monthly search volume is greater than 15,000
- Less than 50,000 competing pages
- No youtube videos in top 10 SERPS
…and tons more criteria
2. The SOFTWARE tells you WHAT NICHE to pick!
Now, Steven and Tim show us five techniques to make money using their new IMEye software. This Adsense technique is just ONE of them.
There are four others, I’ll try to dive into them in the next few days. For now, you can go check out this video…
Check out the video here and it will explain exactly how this software works. I’m incredibly impressed.
NO high pitch sales effort from my side. I just wanted you to see a DIFFERENT approach to keyword research.
Should You Worry About Keyword Density?
Say you are using an online site builder that analyzes the number of times a keyword appears in your copy.
Sometimes it gives some really weird analysis (like “you need to use your keyword 32 more times on this page!”). Yet you have been reading that Google hardly pays attention to keywords at all these days. Should you even bother dealing with keyword density?
Keyword density is now an outdated concept in SEO, especially when it comes to Google. In the past, it was the single most important factor for judging the value of a web page.
But this was back in the pre-Google era (now if THAT doesn’t give you a hint about how outdated keyword density is…). With Google’s reliance on its PageRank algorithm – and the general trend towards off-page factors determining more and more of your website’s rankings – the importance of keyword density as an on-page optimization tool began to diminish.
Yet people continued to theorize about what the ideal keyword density should be. Estimates ranged from 2% to 8%.
Keyword density, in case you are wondering, is measured by the following formula:
Keyword Density Formula
d = x / y where:
x = number of times a keyword is used in a block of content (page)
y = total word count of the page
d = keyword density
The problem with keyword density is quite simple – it is very, very easy to manipulate and spam. Spammers used automated content generators to create highly optimized web pages with high keyword densities.
As search engines started to set limits on “acceptable” keyword density, spammers got smarter and smarter and reduced their keyword density as well, making it especially hard for search engines to separate spam content from genuine, useful content.
Search Engines and Keyword Density
Since search engines could not conceivably check every page manually (Google indexes about 8.1 billion pages – and pages are added daily), and they couldn’t tolerate spam in their search results, search engines have significantly devalued keyword density as a ranking tool.
Keyword positioning (placing the keywords in title tags and header tags) as well as thematic keyword relevance (a fancy term that refers to how related your core keywords are to your website’s main theme or niche) are far more important that the number of keywords in terms of onpage optimization.
And that, of course, pales in comparison to how important off-page optimization, or link building, is. If the page building tool you’re using was designed way back in the days when keyword density mattered, it may rely on a fairly high keyword density percentage (32 keywords on a page is probably more than most ultra-spammy auto-generated sites contain).
It’s almost impossible to repeat a keyword that many times in a normal web page and make it readable.
So ignore those messages about keyword density and focus on the following instead:
- Good, useful, quality content
- Keyword positioning
- Keyword relevance
Great News! Google Keyword Results Now Show Search Volume Numbers
Google just did affiliate marketers a HUGE favor! It’s one that they once claimed they would never do, but now it’s done.
I found out when I did a keyword search using Google’s External Keyword Tool and noticed that the keyword result was no longer a rating of 1-5. Now it’s returning results that show search numbers!
That’s right, instead of just showing you those “green bars” – which only gave you an idea of relative search volume – you now get to see search numbers based on Google’s database.
Whatever your reason to search keywords – AdWords PPC, SEO, article marketing, blog marketing – getting real Google search counts for those keywords is a very welcome development.
In fact, the only people who probably don’t think this is great news are the people who have developed fee-based keyword search tools. Because now, at long last, we can get up-to-the-minute search volume information from Google itself, and for free.
Most of the comments I’ve seen say “it’s about time!” Many of us often wondered about the purpose of Google’s keyword tool, since it didn’t actually show real numbers. Yes, it was useful for knowing whether a given search term would get a little or a lot of traffic, especially when compared to related search terms.
But now that Google is showing search counts, their Keyword Tool has jumped way ahead of any other free tool – and may even mean you can do without a paid tool, if all you do is very basic keyword research.
And now you don’t have to guess about the amount of Google traffic in a market or niche. You’ll be able to base your marketing decisions on approximate numbers.
According to this Google Blog post, “Now, when you use the Keyword Tool to search for relevant keywords to include in your keyword list, you’ll be able to see the approximate number of search queries matching your keywords that were performed on Google and the search network.”
This is great news. Thanks Google – and it’s about time !
Blogging Tip #2: My Secret to Automated Traffic from Long Tail Keywords
Yesterday I explained the basic principles behind finding good long tail keywords – think like someone who is interested in READING about your topic, what they would search on, because you’re looking for phrases with 4 words.
Now today I’m going to show you how to research for these 4 word keyphrases.
and type in something. I try to make it at least a couple of words, something like “ferrari f430.”
But you can also type in something general, then dig down and look for a longer phrase that looks interesting, then search on that. It might take a couple tries but you’ll soon find some good prospects.
When the results show up underneath I look for a keyword of 4 words or more where the bar is at least 15-25% filled up in the “average search” column. Something like ‘michael schumacher ferrari f430′ or ‘price of ferrari f430.’
Having something in the search bar for a PRIOR month is a plus too. But just because there is nothing for a prior month don’t let that stop you, often it’s because the keyword is about a hot new trend or topic or product.
Then I go to Google and type that keyphrase in the search box and then look at how many competing sites I have on the first page of results.
I’ve found that most of the time you’ll be under 5 million results which is where I like to stay. Often you’ll find a phrase with only 100,000 – 500,000 competing results, which is great!
Second step, I search that same term with “double quotes” around it, like this:
“price of ferrari f430″
And I try to make sure that THAT number comes back with less than 100,000 results. Again, you’ll be surprised how often that happens!
I look at the ALL the top pages that are coming up for the the 4+ word search term.
- I want to make sure that the top ranking pages don’t all have crazy PRs of like 5 or 6 (most never do). If only the top few do, no problem, but if ALL on the first page do, that’s a bad keyword to shoot for.
- I look at the TITLES of all the top ranking pages. Most of the time I find that they are NOT directly my keyword! If so, that’s sweet, that means that JUST by having my keyword in the title, my chances of ranking on page #1 just shot through the roof !
So that’s truly how my blogs get automated traffic from search engines that builds EVERY single day…it’s an awesome method, that’s why we teach this and many more techniques like it in Blog Classroom – because it works!
I really urge you to try this just once and you’ll be HOOKED on this method of writing blog posts to get auto-pilot traffic from Google!
Using Keywords in Domain Names
Did you know that using keywords in your Domain Name doesn’t directly help increase your search engine ranking? Search engines concentrate more on what is in the body of your pages, not on your Domain Name.
So, why is choosing a keyword related Domain Name important? Because it controls how others link back to your site.
When Google ranks sites, one of the things it looks at is how many inbound links are pointing back to your page. You will get a better rank if the links are high quality and related to what your site is about.
When someone decides to link to your site, the easiest thing for them to do is to copy the URL of your web site and use it as the Anchor Text for the link. If that name means nothing, you may not get any clicks – or PageRank help – from the link.
For example, when I was just getting into Internet Marketing I decided to start a self-help site. I searched and searched and finally came up with the name “Reawakener.” So, when someone places a link on their site, they are likely to link back to www.reawakener.com
If you were web surfing and ran across that link, how likely would you be to click on it? What the heck is a reawakener? Most people can’t even say the name! Needless to say, that was a poor choice, and I have to do a lot more marketing to brand the name so people will remember it.
I should have named my site with something that included the keyword (maybe reawakener-selfhelp). That way, when people put a link on their page, at least others would have a clue what the site was about, and could click on the link if they were interested in self-help information.
Not using the keyword in the domain name just makes things harder. When I ask for a link back, I have to specifically ask the other site owner to put in descriptive anchor text; some will, others don’t want to bother.
That’s why choosing your Domain Name carefully will help you in the long run. If you have a good keyword phrase as part of the name, it’s just plain easier to get more inbound links that are considered by Google to be related. And that means a better search engine ranking for you.