Category: Keyword Generation
Find Specific Keywords With AdWords
Here’s an overview of how to get set up with AdWords so that you can determine the right keywords for whatever campaign you choose to deploy:
For starters, this requires an AdWords account to gain access to Google AdWords’ Keyword Tool. So, if you don’t have one, now is the time to register. Setting up an AdWords account is free and only takes a few minutes to set up and validate via email.
To start your keyword research, go to www.nichewatch.com and enter your keyword.
This site shows the top 20 sites in Google for any given keyword, plus other metrics like the number of pages indexed, the number of backlinks, and other search engine optimization data.
Keep this page open so you can refer back to it.
Open a new browser window for your AdWords account. Go to the main campaign management page.
Near the top of the page there’s a link called “Tools.” Click on that link and go to “Keyword Tool.”
Select the Site-Related Keywords tab. Copy one of the URLs listed in NicheWatch, and paste it into the URL field, then hit “Get Keywords.”
Google will check the site and display the related keywords on the page URL entered!
Add the keywords you want to the selected keywords list on the right (in the blue box) by clicking on the “Add” links.
Continue to copy and paste URLs into the URL field until you have a keyword list you are satisfied with. This isn’t your final list yet, so select as many keywords related to your site as you want. Save the final set of keywords to a text file or CSV, one keyword per line.
Next, you must find out which of your new keywords are, in fact, high-paying keywords.
So check Google’s AdWords Keyword Tool again to see the bid prices. There are a number of paid tools on the market that find related keywords and give you the top AdSense bids automatically and quickly.
But for those of us that don’t have the budget for these tools, you can search manually for free. We recommend using AdWords when researching AdSense bids, because using other systems like Yahoo! Search (Overture) won’t produce the same bid results.
Bids can vary significantly between AdWords and Overture.
Inside the AdWords’ Keyword Tool, click on the Keyword Variations tab. In the box, enter the keywords you already saved in the text file, one per line. For even more keywords, check the box that says “Use Synonyms.”
Next, click on “Get More Keywords,” and you will be taken to a results page.
You should have a good list of keywords in the results. Delete any keywords that are not related to your topic, in this case “macrobiotic diet.”
Go to the pull-down menu, select “Cost and Ad Position Estimates.”
This is important: where it says ” Calculate Estimates using Max CPC,” enter a high dollar amount like $100.00.
Click on the results, and Google will give you back the highest bids for position 1-3.
A number of steps are involved in doing keyword research. But AdWords helps make those steps easy.
Great News! Google Keyword Results Now Show Search Volume Numbers
Google just did affiliate marketers a HUGE favor! It’s one that they once claimed they would never do, but now it’s done.
I found out when I did a keyword search using Google’s External Keyword Tool and noticed that the keyword result was no longer a rating of 1-5. Now it’s returning results that show search numbers!
That’s right, instead of just showing you those “green bars” – which only gave you an idea of relative search volume – you now get to see search numbers based on Google’s database.
Whatever your reason to search keywords – AdWords PPC, SEO, article marketing, blog marketing – getting real Google search counts for those keywords is a very welcome development.
In fact, the only people who probably don’t think this is great news are the people who have developed fee-based keyword search tools. Because now, at long last, we can get up-to-the-minute search volume information from Google itself, and for free.
Most of the comments I’ve seen say “it’s about time!” Many of us often wondered about the purpose of Google’s keyword tool, since it didn’t actually show real numbers. Yes, it was useful for knowing whether a given search term would get a little or a lot of traffic, especially when compared to related search terms.
But now that Google is showing search counts, their Keyword Tool has jumped way ahead of any other free tool – and may even mean you can do without a paid tool, if all you do is very basic keyword research.
And now you don’t have to guess about the amount of Google traffic in a market or niche. You’ll be able to base your marketing decisions on approximate numbers.
According to this Google Blog post, “Now, when you use the Keyword Tool to search for relevant keywords to include in your keyword list, you’ll be able to see the approximate number of search queries matching your keywords that were performed on Google and the search network.”
This is great news. Thanks Google – and it’s about time !
Affiliate Elite – Just 4.95 for a Limited Time
Right now, you can use Affiliate Elite to find profitable keywords, and spy on the competition for just $4.95!
Affiliate Elite is a tool for affiliate marketers that offers more than one way to evaluate the performance of keywords. With it, keywords can either be evaluated by merchant, or by other affiliates. This allows you to identify opportunities by looking at what works for your competitors and what doesn’t – even down to the ad copy.
If you have your own products to promote, you can easily find affiliates who promote similar or competitive products, which is a goldmine to a product owner!
The Affiliate Elite tool is really very easy to use. You just click the dropdown selections on what you would like to do, fill in a few blanks, and the information is returned to you in an exportable format. It is one of those rare products that helps both PPC efforts and personal product sales.
Here are just a few highlights of Affiliate Elite:
“Find Profitable Affiliate Products to Promote:” What we liked about the Clickbank feature is that it uploades ALL of the Clickbank products so you can quickly scan through them. Better yet, you can sort by any field you want – Category, Rank, Earnings, Gravity, etc. It even shows if the product has a recurring factor! Now you can easily find products in any niche; chose those with the biggest payouts; and continue to increase your monthly income.
There’s also a special sort function on the right of the screen that makes it even easier to find products based on keywords, web sites, or whatever. The ability to search by keyword and then sort by any field you want will GREATLY reduce the time you currently spend finding profitable products to market.
Another helpful feature is the ability to click on any of the results and have the sales page pop up in a window below the result list. How cool is that!
Then there is what’s called the spy feature. Using this feature you can see what keywords your competition is bidding on – and how much they’re paying. We checked our site’s keywords first – just to see how accurate the software was, and then checked our competitors’ sites. It was a nice surprise to find out that if we increased our bid by just a FEW CENTS, we can jump right over our major competitors!
Can you see how that could increase your profit potential? You should definitely be able to get more sales – for less!
The “Analyze Adwords Competition” area is where you can see what your competitors’ ads look like. This is surprisingly useful when writing new ads, or fine-tuning copy to get better results.
If you own a product, you will not be disappointed by the “Find Super Affiliates” feature. You can add merchant information from three large networks and find out who is marketing their products. Then you can contact them and ask them to market YOUR product. Maybe you can even steal them away and have your product marketed exclusively!
Time is money, and Affiliate Elite is a very small investment to make to get back a LOT of your precious time. Test it out today for just $4.95.
Learn from Your Competitors Tip #1: Copy the Answers!
Look, we’re not in 5th grade anymore, and copying the answers from the biggest competitors in your niche is no longer considered cheating. It just makes good business sense!
Let’s say you want to promote a Clickbank product with PPC in your chosen niche. You want to promote the most profitable product from the best merchant possible, so you need to do a little neighborly research.
Enter the keywords you plan to bid on into Google Search and then look at the top AdWords ads to see what they are promoting.
If you see the same product or merchant promoted over and over, chances are that merchant pays well and those affiliates are making money!
To copy the answers really effectively, it’s best to build a broad keyword list that contains lots of related keywords. Sometimes you’ll be surprised to find that the best performing keywords for a particular product are not the ones you thought they’d be!
Make sure you do periodical searches and check your competitors regularly. That way you’ll know when the top promoters stop promoting one product and shift to another.