This is the final post of our five-part “Building Your Affiliate Marketing Opt-In List” If you missed them, you can read part one here, read part two here, read part three here and read part four here.

The money in affiliate marketing really is in your opt-in list. So far in our five-part “Building Your Affiliate Marketing Opt-In List” series, you’ve learned how to choose an autoresponder service, create an effective opt-in incentive for potential buyers, and how to attract traffic to your opt-in form.

You may now have at least the beginning of an opt-in list. But building an opt-in list is only half the opt-in list equation. Now you must learn how to keep those names on your opt-in list. You’ve got to prevent the members of your opt-in list from opting out.

And they WILL opt out unless you take very good care of them!

Here’s how:

Best Practices that Keep Subscribers from Opting Out of Your List

Email is powerful! Most users actually spend more time reading their email than they do surfing the web. So each name on your opt-in list is valuable. You don’t want a single one of them to opt-out. “Each name on your opt-in list represents one dollar ($1) of income for you per month.” That’s what super Affiliate and Lurn CEO Anik Singal says.

Email Marketing Rule #1: Personalize your marketing emails! Just like snail mail, email addressed to “friend” or “occupant” get trashed before they get read.

Email Marketing Rule #2: Don’t drown your list in emails. Restrain yourself. Don’t send marketing emails any more frequently than once a week.

Email Marketing Rule #3: Do what you told your subscribers you would do. If you promised a newsletter on Tuesday, deliver it on Tuesday … not Wednesday … or Thursday.

Email Marketing Rule #4: Remind your subscribers at the top of the email that they are receiving it because they agreed to receive it.

Email Marketing rule #5: Be brief! Keep your marketing emails short and to the point.

This is the final installment of the “Building Your Affiliate Marketing Opt-In List”. If you missed them, you can find them here:

Part 1: Choose an Autoresponder Service!
Part 2: Find Your Free Opt-In Offer!
Part 3: Three Ways to Drive Traffic to Your Opt-In Form
Part 4: Three More Ways to Drive Traffic to Your Opt-In Form!

• NOTE: Even though Lurn, Inc. receives compensation for products and services promoted in our blog posts, we always give our honest opinions, findings, beliefs, or experiences about those products and services.