The more connected mobile devices get, the more challenging using them seems to be. The problem with downsizing a computer to the size of a phone is that there’s not always enough room for everyone. At least that’s how Apple feels.
Here’s how it breaks down:
Most manufactures prefer the customer to use their components with their products, so they include Safari browsers and Pages on a Mac, and Internet Explorer and Word on a PC. But when it comes to the Internet, it’s a little trickier to limit usage.
Apple has said anyone can contribute an app to its mobile devices and third parties can sell ads on those apps. As long as Apple approves and the third party’s primary business is serving mobile ads, and – here’s the clinch – the third party isn’t owned or affiliated in any way with a competitor.
Actually, they say “a developer or distributor of mobile devices, mobile operating systems of development environments other than Apple would qualify as independent,” but beneath the legalese it translates as ‘competitor.’
This change in terms came on the heels of Google’s acquisition of AdMob. And it means that any AdMob or Google advertising would no longer be allowed on the iPhone, iPad or iPod Touch.
What’s the damage?
It’s a big deal to AdMob, which, in a recent month, attributed 30 percent of ad requests on the network to Apple mobile devices.
It’s also a big deal to you as an Internet marketer because it means that you’ll need to find a different way to advertise on Apple devices if you’ve been using AdWords.
Granted, Google’s own mobile device, the Android, recent passed the iPhone in the U.S. Smartphone market, as did the Blackberry, so you’re not completely shut out for using AdWords. But Apple has a large enough corner on the Smartphone market that this is a real concern for affiliate marketers and advertisers in general.
The new language also restricts Microsoft and Nokia, who own and operate competitive mobile devices and systems. If Apple’s developer terms stand, advertisers like you will need to use independent ad networks like Millennial Media and Jumptap, if you wanted your ads to appear on Apple devices.
What’s in store?
What do you think? Is this Apple’s response to the success of the Android? Will these regulations restrict technological progress, as AdMob CEO Omar Hamoui wrote on his blog? Will the new terms lead to a drastic loss for Google as AdWord advertisers jump ship, or will it hurt Apple in the end? Is this the shape of things to come, where each Internet or computer powerhouse company has their own device and limits who they allow on their network? Tell us what you think.