Posted by Kathy Jackson in Affiliate Marketing Thursday, 21 January 2010 11:44 No Comments
Yahoo! wants your advertising business and in an effort to convince you to advertise with the search engine, Yahoo! is making advertising even easier for affiliate marketers.
Yahoo! has added a new feature that allows you to import your Google AdWords Campaigns into Yahoo! Search Marketing easily and quickly.
You simply download campaigns from Google AdWords (find download instructions here) review them (find instructions here) and upload the files into Yahoo! Search Marketing (find instructions here).
After you’ve uploaded your campaign into Yahoo! Search Marketing, you’ll be able see any errors and you can pause the campaign for review.
Yahoo! Search Marketing has also added some network distribution tools to help make it easier for you to manage your campaigns with Yahoo! Search, Yahoo! Partners or both.
Four New Tools from Yahoo!
• Network Distribution Performance Report – You’ll get reports by traffic source at the campaign, ad group and keyword levels.
• Ad Delivery Report – This report shows you; (1) where your ads are showing on Yahoo’s partner sites, (2) pricing by partner, and (3) domain-level performance.
• Blocked Domains – This tool lets you block up to 500 domains that aren’t working for you.
• Conversion-only Analytics – A tool that lets you track conversions by domain, and record revenue earned with each transaction.
You shouldn’t ignore Yahoo! Search Marketing. Yahoo! is gaining is search market share. ComScore said that Yahoo!’s search share showed a small gain for the second month in a row.
You just might be leaving money on the table by not including Yahoo! in your PPC campaigns.
These new tools and features that Yahoo! has added make advertising on Yahoo! easier than it has ever been.


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