Building your list of backlinks is a much-needed major effort. Backlinks boost your search engine results page ranking, create new traffic paths to your site and enhance your site’s visibility and presence online. Backlinks are important for your search engine optimization (SEO) efforts but also your general business efforts. There are many ways to get the many types of backlinks, but the most sought after types from authority sites and those with a lot of link juice or transitive power can be hard to find and even harder to get.

We’ve specified Spezify to help you figure out who you should be working with to power up your links and improve your SEO efforts.

Spezify is a brainstorming tool that presents you with pictures, video, tweets, comments, articles, and more all related to your word of choice. Here’s an example of the tool at work with the word ‘fashion’:

The content is linked, and bubbled with an explanation of how the link was found. This can help you find out who’s doing what in your niche, how to find them and who’s linked to whom.

The site tool searches across all content and media types, which is why you’ll see Flickr results and YouTube videos as well as tweets and authority sites. The results page also differs from your standard search engine in its layout. The results are not listed in a hierarchy, but more like a bulletin board of relevant information. You can scroll up as well as down, and side to side and move diagonally by holding your click and moving the cursor.

You can click directly on your results, as you would with any search engine results, and when you do two options appear. You can save a specific result by clicking on the star icon. This saves the result to your favorites collection, which can be viewed by clicking on the match star icon on the top right-hand corner.

You can also link directly to a search result by clicking on the chain icon. This displays the Spezify link to the result and you can cut and paste as you’d like. Here’s an example from a search on ‘dogs’:

You can filter your results by content and media type, so you don’t have to look through Flickr photos for text results.

Spezify is worth testing out because of the large range of the results. This means you can find new sites, new Twitter-ers and new content in your niche that you can connect to. And, since it’s free to use, there’s no excuse not to test it out!