Success is a beautiful word! And success at email marketing is a beautiful phrase — it means huge profits in your pockets. But here are many ways to fail at email marketing — so be smart and read up.

These techniques will help you build a large profitable list that makes money for you far into the future:

Build your OWN list. Don’t even consider buying a list. Build your list from scratch. Yes, it will take time. But once you get a list going, it will actually self-propagate, and it will be a list of names of real customers and real prospective customers — not just a bunch of people who get paid to surf the web all day!

Format your emails. When you send your marketing emails to your list, be certain that they are formatted in such a way that all email delivery systems will deliver them in readable form. Use NotePad to compose your messages so that you have only ACSII characters, and be sure that your lines are never longer than 65 characters.

Never, ever word-wrap links. Plain-text email delivery systems will deliver word-wrapped links without the link. Always type out full website addresses.

Never promote more than one product or service per marketing email. Keep your emails short; 300 to 400 words long is long enough for a marketing email. Be certain that all of the links in your marketing email work and that every word is spelled correctly. Double check your grammar, as well.

Don’t overdo sending marketing emails. Remember that these people who opted into your mailing list gave you permission to email them, but they didn’t give you permission to pester them to death with marketing messages.

And, most importantly, use only the best autoresponder service. You never want to have to change this service. Believe me, changing an autoresponder provider means you will lose most of your list, and have to start all over again. Use one that GUARANTEES your email will get delivered! I use AWeber, and I highly recommend them.