Article marketing is a great way to build your reputation, increase brand awareness and publicize your product. The backlinks and increased traffic to your site are also compelling reasons for you to work on your byline. And when you work with AffSphere, you also can increase your sales, as up to three affiliate links are permitted in the body of the article, and another two in the resource box.

Enabling your readers to click through to the product or your site, while reading about the item, is a great way to make conversions easier. The point of article marketing is to reach out to a larger audience, introduce them to your products or services. So if the readers can see your products with just one click, it’s instant gratification for them. Successful articles can lead to successful sales.

In order to get readers to follow the link to your website, your article needs to have the right stuff. Anyone can bullet information, but if your article isn’t appealing, helpful, or understandable, why would readers want to see more of what you have to offer?

These three characteristics are crucial to setting the right tone for your article.

Be Affable

Your article should entice the reader. It’s more than just titling your piece well. If your first few sentences don’t strike the right note, the reader will click away from your article.

Make sure that in the first two or three sentences, you’ve stated the problem your article addresses and the solution you offer, and that you’ve done so without the hard sell. The reader needs to feel like you understand his situation, are familiar with the concerns, and are not pushy.
Check out this article on Squidoo; the author keeps the introduction short, and lays out clearly and concisely how he can help the reader.

Be Helpful

People look to articles to be informative and useful. That means your piece needs to meet the needs of the readers. Be clear about the issue you are addressing, and have practical, applicable advice.

Check out this article on trademark infringement; the author defines infringement immediately, and then breaks down the issue with explanations and examples.

Make it Understandable

The article is your chance to display your expertise, but you need to share it in a way the reader can understand. Using industry lingo is fine, but be sure to include definitions, as you are reaching out to a broader audience.

It’s about more than just word choice. Being understandable also means that you write clearly, and explain your advice and any processes.

Check out this article on insurance; the author is careful to define any industry terms, give examples, and explain how all the piece come together.

When you write your articles, think of how you would talk to a customer. This will help you strike the right tone for your pieces.