Archive for July, 2010
Find Out How to Make the Most of Your Facebook Friends!
Posted by krosenblatt in Web 2.0 Marketing Monday, 19 July 2010 12:30 4 Comments
We’ve been talking a lot about the type of relationships you’re building as a marketer and how to leverage social norms and the rule of reciprocity to advance your brand and company. Today we’re taking a look at Facebook and applying what we’ve been talking about, so you can see if you’re taking full advantage of the social networking site. Let’s take a look!
Can Facebook Lower Ad Rates?
Posted by krosenblatt in Affiliate Marketing Thursday, 15 July 2010 12:29 1 Comment
ComScore, a digital marketing research company, did an analysis of Cost-per-thousand-impressions, or CPMs, and found that social networking sites, are the main reason for the lower CPM ad prices. CPM pricing for social networking sites averaged at $0.56 cents, while on the wider web, an average of $2.43 was being charged. With the growing attention and traffic to social networking sites, advertisers can reach a wider audience at lower prices.
Is Facebook Search the Next Big Thing?
Posted by krosenblatt in Affiliate Marketing Monday, 12 July 2010 12:30 2 Comments
Recently Facebook announced the creation of their Open Graph Search Engine. Powered by Bing, their search engine will catalogue web pages and sites that are associated with Facebook. The search engine will rank the indexed pages reportedly in part based on the number of ‘likes’ the pages have received. So what does this mean for search? Should Internet marketers start adjusting sites to optimize for Facebook?
New Tool: A/B Test Plugin for WordPress!
Posted by krosenblatt in Affiliate Marketing Thursday, 8 July 2010 12:30 1 Comment
As an Internet marketer, you know the importance of A/B testing. Comparing the successes of control samples or variables can inform your advertising, marketing, emails, and landing pages. You can and should be testing everything – from copy text to layout design, images to color choice. Usually, to perform a split test or A/B test, you had to arrange for link tracking and click-throughs, and gauge the responses yourself – sometime even crunching the numbers. Now there’s a plugin for WordPress sites that can handle it for you.
