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Archive for April, 2010

CAPTCHA – What Is It and Should You Use it?

CAPTCHA is an acronym for “Completely Automated Public Turing test to tell Computers and Humans Apart.” A CAPTCHA is a challenge-response test that websites use to ensure that a response is not being generated by a computer.

For instance, Google has one on its Keywords Tool page. You can enter a search term but before you get any results, you must prove that you’re a living, breathing person by typing in a slightly distorted word or camouflaged letters and words.

The objective of using a CAPTCHA program from your point of view as an affiliate marketer would be to prevent computer-generated sign-ups to your opt-in list or computer generated sign-ups to your blog posts or computer generated entries to your guest book, etc.

With the enactment of the CANSPAM Act of 2003 you’ve probably gotten a bit more concerned about your opt-in list, especially. The penalties for SPAMMING are stiff and you want to be certain that those who opt-in to your list understand that they are, in fact, opting in.

You’ve probably gone to the double opt-in…most of us have. When a user opts-in your autoresponder sends an email and the user must confirm that he IS opting in by clicking a link in the email. The double opt-in works…no doubt about it. There’s also not much doubt that the double opt-in decreases subscriptions considerably.


Copywriting Tips for Articles: How to Set the Right Tone

Copywriting Tips for Articles: How to Set the Right Tone

Article marketing is a great way to build a reputation. When you publishing articles on directories, it furthers your brand awareness and publicizes your business.

The one-way backlinks and increased traffic to your site are also compelling reasons for you to work on your byline.

The point of article marketing is to reach out to a larger audience, introduce them to your products or services, and send them to check out your site. Successful articles can lead to successful sales.

Article marketing is a time-consuming strategy, and some people try to beat the clock by producing multiple copies of the same article and submitting them to every article directory, in a rush to get as much out there as possible.

And while we suggest producing 10 articles every two weeks to get started in article marketing, the way to get click-throughs is quality, not quantity.

If you send out 20 articles to the directories, but the pieces fall flat, all you’ve done is waste your time and effort.

In order to get readers to follow the link to your website, your article needs to have the right stuff. Anyone can bullet information, but if your article isn’t appealing, helpful, or understandable, why would readers want to see more of what you have to offer?


3 Best Types of Blog Posts

It’s been proven that just writing blog posts on a regular basis serves to send traffic to your website – and a significant amount of traffic! Websites with active blogs simply generate more traffic than similar websites without blogs.

Of course, business blogs should have some kind of at least general structure – the type information that is presented. But that isn’t a hard and fast rule. If your blog is generally focused on products, that doesn’t mean you can make a blog post about changes in the industry itself.

There are three types of blog posts that seem to generate more traffic than others:

  • Industry Business News
  • Industry People News
  • New Products

Google Tackles Language and Spelling

The Google gurus and engineers have been busy. Google announced not one – not two – but three enhancements to help users input searches more quickly and easily.

Google Suggest Tailored to Regions in the U.S

Pandu Nayak, a member of Google’s technical staff said, “Last year we launched localized Google Suggest by country, offering relevant popular search queries tailored for different regions. However, just as people in the U.K. often look for different things than people in U.S., we’ve found that people in Seattle tend to look for different things than people in Dallas. So last week, we rolled out a version of Google Suggest that is tailored to specific metro areas in the U.S.”

The “Nine Nations of North America” is a book that was written in 1981 by Joel Garreau and Google has apparently based the newest “Google Suggest” on that author’s observations.


Copywriting Tips for Blogs: Three Ways to Tackle Topics and Keep Your Blog Fresh

Blogs are a great way to add fresh content to your site. They can help you connect better with your site users and potential customers. Even though the tone may be more casual, your blog is an opportunity to show off your business and your brand.

In addition to helping you speak to your customers in an informal way, your blog will also improve your ranking on search engine results pages. Whenever new content appears on your site, the search engines will send spiders to “read” your posts.

But having a blog means posting. Regularly.

That can be trying at times. Coming up with topics to write about can be challenging. After all, even national press outlets have slow news days.

Lucky for you we have a few suggestions about what to do about the eternal search for topics.