It’s (more or less) official. Facebook is ditching “fan” in favor of “like.” Annie Ta, a spokesperson for Facebook, which is based in Palo Alto, California, said, via email, that the words on the button would be changed from “fan” to “like.”

Ms. Ta didn’t provide specifics, such as whether “Like” would replace “Fan” in other places on Facebook. She said, “We’re still working on some of the details, but brand Pages can still be referred to as ‘Fan’ Pages after the change.”

In the email that was sent to advertising agencies for the purpose of giving them advance notice about the upcoming change in Facebook, Ms. Ta wrote, “Over time, as users adapt to the language change, we recommend that you invite people to connect to your Page by saying ‘Find us on Facebook’ or ‘Like us on Facebook.’ You may also choose to put more emphasis on your custom URL than you used to.”

For more information see this news release on the ABC News website.

One contributor put it best when he said, “So instead of Facebook fans, marketers will have Facebook “liker”? That’s not even a word. Once more Facebook shows complete ineptitude …” Obviously everybody isn’t thrilled with the change!

There’s no way to know for certain what the impact will be on affiliate marketers. It’s really too bad that Facebook thought giving “advance notice” to ad agencies was a better idea than telling all advertisers at the same time.

Anyway, now you know what’s coming — sort of.

PPC (Pay Per Click) advertising is the greatest advertising bargain the world has ever seen! You’re charged ONLY for effective advertising. Unless a user clicks on your ad and visits your website, your ad is displayed free of charge.

And while PPC advertising is cost effective, it isn’t FREE. You still need to wring every drop of advertising advantage out of every advertising dollar you spend. Ad scheduling can help you do that!

What is Ad Scheduling?

“Ad scheduling” (also sometimes called “Daypart bidding”) is a PPC feature that is offered by both Google and Microsoft adCenter.  It’s a feature that gives you a lot of control over your advertising. You can schedule your ads to run on specific days and only during hours that you specify. You can also adjust your bid price according to days/hours.

How Can Ad Scheduling Save Me Money?

Earlier this month the Federal Communications Commission (FCC) announced their National Broadband Plan for America. Partnering with local businesses, investors, the Small Business Administration and others, the FCC plans to make broadband Internet accessible across the country.

Google sent suggestions to the FCC last June for the plan, and has launched an experiment of their own. Google will provide high-speed Internet, a Fiber Network, with 1 gigabit per second connections at a competitive price to cities with populations between 50,000 and 500,000. Google put out a request for information to the public to find communities interested in taking part in the trial.

Residents and local government representatives from Topeka, Ann Arbor, Portland, Winston-Salem, Baltimore and more launched websites, Facebook pages, and blogs to spread the word, get support and submit a nomination for their cities.

As an affiliate marketer, you’d love to be able to capture the name and email address of every single visitor to your website.

Of course, that isn’t possible. No matter how enticing your incentive is, 100% of your website visitors are not going to opt in to your list and supply you with their name and email address.

Until now, when a visitor surfed away without opting in, he was simply gone and you had no way in which to contact him with offers he might be interested in. That’s changed.

Google has implemented “Remarketing.”

According to Google, “Any AdWords advertiser can use remarketing to reach users as they’re browsing the web on sites within the Google Content Network.

Remarketing is a simple way to connect with users, based on their past interactions with your website.”

Here’s an oversimplified explanation of Remarketing: