This is the second of our five-part “Building Your Affiliate Marketing Opt-In List” If you missed it, you can read part one here.

Even though you can’t use it as collateral for a bank loan, your opt-in list is the most valuable business asset you can own if you’re an affiliate marketer. Think of your list as the power cable to your affiliate business. It supplies the “juice”!

In part one of the “Building Your Affiliate Marketing Opt-In List” series you learned about autoresponders and how to choose one.

Today, you’ll learn what you must do in order to convince visitors to provide you with their name and email address.

You need to…..

Find Your Free Opt-In Offer!

In today’s computerized world computer users are concerned about providing names and email addresses to anybody for any reason. They worry about a lot of things but the three main concerns are:

Once upon a time, the only way to track Clickbank sales as an affiliate in Adwords, Yahoo or MSN was to email your conversion code to your merchant.

To say it was an “unsatisfactory process” would be an understatement. The fact it; it just plain didn’t work. The merchant didn’t like having to submit your conversion code to ClickBank. And even when the merchant did submit the code, the results were often unreliable.

But ClickBank’s Conversion Tracking feature now makes it possible for you to add your conversion code right into your Clickbank account. When you log into your AdWords, Yahoo! or Microsoft adCenter accounts, you can see which keywords brought sales and which didn’t.

Here’s how: (You need your conversion code.)

This is the first of our five-part “Building Your Affiliate Marketing Opt-In List” series. You’ll learn how to build a list, convince visitors to opt-in, drive traffic to your opt-in form, and then how to treat your list once you have one.

Every affiliate marketing guru worth his/her salt will tell you “the money is in the list.” They say it loud and they say it often because it’s true. The “list” they refer to is your “opt-in list.”

You might not have an opt-in list right now or you might have one but only have a few names and email addresses on it. But an opt-in list really isn’t optional if you’re an affiliate marketer.

If you want to make money as an affiliate marketer …

YOU MUST HAVE AN OPT-IN LIST!

To get started, you’ll need to

Choose an Autoresponder Service!

An autoresponder service is an online service that provides you with an opt-in box code that you place on your website so that you can collect the names and email addresses of your visitors who choose to opt-in.

There are hundreds of autoresponder service providers on the Internet. But it’s important to remember that there are major differences between autoresponder services. You want to choose a good autoresponder service that will meet your opt-in needs.

You will find both free and paid autoresponder services. We do NOT recommend that you use a free autoresponder service. The phrase, “you get what you pay for” comes to mind.

You need to choose an autoresponder service that:

Remember the Wendy’s commercials with that little old “Where’s the beef?” lady who was served a burger that was all bun and almost no meat?

Since then, that slogan has been used by almost everyone to question the value of almost everything. Now let’s talk about affiliate marketing.

So where IS the “beef” (money) in Affiliate Marketing? “The money is in the list!” That’s what every affiliate marketing guru in the industry says. Supper Affiliate and Lurn CEO Anik Singal, the driving force behind Affiliate Classroom, says “each name on your opt in list represents one dollar ($1) of income for you per month.”

Do the math — 500 names on your opt-in list are worth $500 in monthly income to YOU!

The next obvious questions are: Where do I get an opt-in list? Who sells opt-in lists? How much do opt-in lists cost?

Those are the questions that we’ll answer in the upcoming five part series, “Building Your Affiliate Marketing Opt-In List”.

• Part one: Choosing an Autoresponder Service

• Part two: Finding Your Free Opt-In Offer

• Part Three: 3 Ways to Drive Traffic to Your Opt-In Form

• Part Four: 3 More Ways to Drive Traffic to Your Opt-In Form

• Part Five: Opt-In Marketing Best Practices

We’re going to teach you how to build a list, convince visitors to opt-in, drive traffic to your opt-in form and then how to treat your list once you have one. Get ready to earn!

• NOTE: Even though Lurn, Inc. receives compensation for products and services promoted in our blog posts, we always give our honest opinions, findings, beliefs, or experiences about those products and services.

This is the third and last of our “Emotions that Drive Affiliate Marketing Sales” three part series. If you missed it, you can read part one here, and read part two here.

There really isn’t any doubt that emotions are the strongest buy-or don’t-buy motivators. Those enormous multinational companies spend billions of dollars every year trying to get inside their customer’s heads and manipulate their customers’ emotions in order to sell products.

As an affiliate marketer, you too need to appeal to your customers’ emotions to sell products. You’ve already found out (in part one) how to relieve your customers’ anxiety and how to relieve your customers confusion (in part two).

But even if you successfully relieve your customers’ anxiety and confusion, there’s still one more customer emotional problem that you must address. And that is ….

Customer Alienation