Archive for January, 2010
How Affiliate Marketers Can Raise their Google “Trust Factor”
Posted by Kathy Jackson in Affiliate Marketing Monday, 4 January 2010 11:13 16 Comments
What the Internet Marketing community calls the Google ”trust factor” is really part of the mysterious algorithm that Google applies to all websites to determine PageRank. And as everyone knows, Google’s PageRank greatly impacts the order in which sites appear in Search Engine Result Pages (SERPs).
While no one knows for sure, all of the facts point to three sub-factors that Google uses to determine a website’s “trust factor”:
• age factor (age of the site)
• authority factor (number of authoritative backlinks)
• content quality (quality of the content published on the site)
